Key regions: United Kingdom, Europe, Germany, South Korea, China
The Video Streaming (SVoD) market in United Kingdom has witnessed significant growth in recent years, driven by evolving customer preferences and the increasing availability of high-speed internet connections.
Customer preferences: One of the key factors driving the growth of the Video Streaming (SVoD) market in United Kingdom is the changing preferences of customers. With the rise of on-demand content and the convenience of streaming services, consumers are increasingly opting for video streaming platforms over traditional television. The ability to access a wide range of content anytime, anywhere, and on multiple devices has become a major attraction for consumers. Additionally, the availability of personalized recommendations and the ability to binge-watch entire seasons or series have further enhanced the appeal of video streaming services.
Trends in the market: The Video Streaming (SVoD) market in United Kingdom is witnessing several trends that are shaping its growth. One of the key trends is the increasing popularity of original content produced by streaming platforms. With the success of shows like "The Crown" and "Stranger Things," streaming services are investing heavily in creating their own exclusive content to attract and retain subscribers. This trend has not only led to a surge in the number of streaming platforms but has also resulted in increased competition among them. Another trend in the Video Streaming (SVoD) market in United Kingdom is the growing adoption of mobile streaming. With the proliferation of smartphones and the availability of high-speed mobile internet, consumers are increasingly watching video content on their mobile devices. Streaming platforms are capitalizing on this trend by optimizing their apps for mobile devices and offering features such as offline viewing to cater to the on-the-go viewing habits of consumers.
Local special circumstances: The United Kingdom has a highly developed media and entertainment industry, which has played a significant role in the growth of the Video Streaming (SVoD) market. The presence of major production studios, talented actors, and a rich history of storytelling has made the country a hub for content creation. Streaming platforms are leveraging this local talent pool and partnering with UK-based production companies to create original content that appeals to both domestic and international audiences.
Underlying macroeconomic factors: The growth of the Video Streaming (SVoD) market in United Kingdom is also influenced by underlying macroeconomic factors. The country has a high internet penetration rate and a strong digital infrastructure, which has made it easier for consumers to access streaming services. Additionally, the increasing availability of affordable broadband connections and the widespread adoption of smart TVs and streaming devices have further fueled the growth of the market. In conclusion, the Video Streaming (SVoD) market in United Kingdom is experiencing rapid growth due to changing customer preferences, the popularity of original content, the increasing adoption of mobile streaming, and the country's strong media and entertainment industry. The underlying macroeconomic factors, such as high internet penetration and a robust digital infrastructure, have also contributed to the market's development. As the market continues to evolve, streaming platforms will need to innovate and adapt to meet the changing demands of consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video-on-Demand segment. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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