Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Leading social media usage reasons worldwide 2023
Detailed statistics
Facebook: bullying and harassment content actions as of Q4 2023
Detailed statistics
Facebook: bullying and harassment content actions as of Q4 2023
Global marketers on AI generated social media content labels 2024
Global marketers opinions on labeling AI generated content on social media as of May 2024
Social media users in the United States 2020-2029
Number of social media users in the United States from 2020 to 2029 (in millions)
Penetration rate of leading social media apps among consumers in Vietnam Q2 2024
Penetration rate of leading social media apps among internet users in Vietnam as of 2nd quarter of 2024
Most popular social media in Japan FY 2023
Most commonly used social media in Japan in fiscal year 2023
Leading social media platforms in Hong Kong 2024, based on market share
Market share of major social media platforms in Hong Kong as of August 2024
Number of social media users in Singapore 2018-2029
Number of social media users in Singapore from 2018 to 2029 (in millions)
Social media users in Germany 2020-2029
Number of social media users in Germany from 2020 to 2029 (in millions)
Manchester City: number of social media followers 2024, by platform
Number of accounts following Manchester City on social media as of June 2024, by platform (in millions)
Social media users in France 2020-2029
Number of social media users in France from 2020 to 2029 (in million users)
Leading soccer clubs worldwide 2024, by social media following
Soccer clubs with the highest social media following worldwide as of June 2024 (in millions)
Global marketers on generative AI benefits for social media marketing 2024
Leading benefits of using generative AI for social media marketing worldwide as of May 2024
Teen daily users of social media and messaging by platform Australia 2024
Distribution of teenage daily users of social media and messaging platforms in Australia in 2024
Most popular social media in China Q3 2023
Monthly usage of major social media platforms in China as of 3rd quarter 2023
Trust in social media to report election information U.S. 2023, by age group
Trust placed in social media to accurately report election information in the United States in 2023, by age group
U.S. pre-teen social media usage 2022
Social media usage of pre-teens in the United States as of November 2022
Social media ad spend in Europe 2022-2023
Social media advertising spending in Europe in 2022 and 2023 (in billion euros)
U.S. teens: social media used in 2014-2023, by platform
Share of teens who say they ever use the following social media sites or apps in the United States in 2014, 2022, and 2023, by platform
U.S. adults on harmfulness of social media usage for teens and kids 2023, by age
Adults in the United States who think social media usage is harmful for teenagers and children under the age of 18 as of October 2023, by age group
U.S. adults on harmfulness of social media usage for teens and kids 2023
Adults in the United States who think social media usage is harmful for teenagers and children under the age of 18 as of October 2023
Share of people who made purchases through social media in Poland 2023-2024
Share of people who made purchases through social media in Poland from 2023 to 2024
Luxury consumers' social media activity related to brands in North America 2024
Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2024
Brand interaction of consumers on social media India 2024
Consumer-brand interaction experiences on social media in India in 2024
Purchases of luxury brands and services via social media in North America 2022-2024
Share of shoppers purchasing luxury brands and services via social media in North America from Q1 2022 to Q2 2024
Brazil: leading social media platform users 2024, by gender
Distribution of leading social media platform users in Brazil as of August 2024, by gender
Brazil: leading social media platform users 2024, by political orientation
Distribution of leading social media platform users in Brazil as of August 2024, by political position
Brazil: leading social media platforms users 2024, by education level
Distribution of leading social media platform users in Brazil as of August 2024, by education level
Brazil: leading social media platform users 2024, by urbanity
Distribution of leading social media platform users in Brazil as of August 2024, by urbanity
U.S. teens: accessed social media platforms 2023, by frequency
Share of teens in the United States who use selected social media platform as of October 2023, by frequency
EU enterprises using social media 2015 and 2023, by type of platform
European Union enterprises using social media in 2015 and 2023, by type of platform
UK: number of social network users 2018-2029
Number of social media users in the United Kingdom (UK) from 2018 to 2029 (in millions)
Leading reasons for using social networking services in Japan 2023
Most common reasons for using social media in Japan as of August 2023
Social media as a news outlet worldwide 2024
Share of adults who use social media as a source of news in selected countries worldwide as of February 2024
Social media users in Canada 2020-2029
Number of social media users in Canada from 2020 to 2029 (in millions)
Social media users in Brazil 2020-2029
Number of social media users in Brazil from 2020 to 2029 (in millions)
Chile: desktop social media market share 2024
Most popular desktop social media websites in Chile in June 2024, based on share of visits
Social media users in Ireland 2020-2029
Number of social media users in Ireland from 2020 to 2029 (in millions)
Primary social media platforms among Millennials Vietnam Q2 2024
Primary social media apps among Millennials in Vietnam as of 2nd quarter of 2024
Most used social media channels as news source Philippines 2024
Leading social media and messaging platforms for consuming news in the Philippines in 2024
Primary social media platforms among Generation Z Vietnam Q2 2024
Primary social media apps among Generation Z in Vietnam as of 2nd quarter of 2024
Social media users in North America 2020-2029
Number of social media users in North America from 2020 to 2029 (in millions)
Social media users in Switzerland 2020-2029
Number of social media users in Switzerland from 2020 to 2029 (in millions)
Social media users in Mexico 2020-2029
Number of social media users in Mexico from 2020 to 2029 (in millions)
Social media users in Spain 2020-2029
Number of social media users in Spain from 2020 to 2029 (in millions)
Leading social media platforms in Taiwan 2024, based on market share
Market share of major social media platforms in Taiwan as of August 2024
Leading social media platforms for news Thailand 2024
Leading social media platforms for news in Thailand in 2024
Leading social media apps to watch short videos Vietnam Q2 2024
Leading social media apps for watching short videos among internet users in Vietnam as of 2nd quarter of 2024
Social media users in Argentina 2020-2029
Number of social media users in Argentina from 2020 to 2029 (in millions)
Social media users in Austria 2020-2029
Number of social media users in Austria from 2020 to 2029 (in millions)
Social media users in the United Kingdom 2018-2029
Number of social media users in the United Kingdom from 2018 to 2029
Leading social media apps on Google Play Philippines 2024, by number of downloads
Most downloaded social media apps on Google Play in the Philippines as of June 2024 (in million downloads)
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