Fruit juice is made from the extraction of the liquid contained in a natural fruit or vegetable. Other fruit and vegetable beverages that are made with concentrate can also fall under this category. Juices are classified as part of the larger non-alcoholic beverages category.
In 2022, the
revenue from the juice market in the United Kingdom increased by over 100 million British pounds compared to 2021.
Orange juice seemed to be the most popular - it generated by far the highest revenue - followed by juice mixtures and smoothies, while apple juice ranked third.
Innocent Limited
Innocent is a London-based company founded in 1998. Smoothies are Innocent's primary product. The company also makes juice for kids, a not-from-concentrate juice range, the carbonated Innocent Bubbles, and coconut water.
In 2018, the
revenue of the company was almost 400 million British pounds, after which it decreased to about 201 million British pounds in 2020. The same happened with
Innocent’s operating profit - it peaked in 2018 and steadily declined through 2020. In the following year, however, both recorded slight growth again. By comparison, over the period from 2015 to 2021, the
average number of employees increased steadily. On average, 379 people worked for the smoothie producing company in 2021.
Consumption and consumer behavior
How much juice do Brits drink per year? Overall, the total
consumption volume of juice and nectars showed a decrease in recent years. In 2021, just over one billion liters of juice and nectars were consumed in the United Kingdom. On the other hand,
consumer spending on fruit and vegetable juice increased over the same period. In 2021, the expenditure amounted to approximately 9.5 billion British pounds. In 2020, when being asked which
type of ready-to-drink fruit and vegetable juice or smoothie they preferred, the majority of Brits named fruit juice, closely followed by 100% pure fruit juice, fruit juice from concentrate, and smoothies.
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