Valentina Dencheva
Researcher
Detailed statistics
Most valuable media & entertainment brands worldwide 2024
Detailed statistics
TikTok: ads removed 2021-2024
Detailed statistics
TikTok ad revenue worldwide 2020-2027
Most used social networks 2024, by number of users
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)
Key financial figures of ByteDance 2021-2022
Key financial figures of ByteDance in 2021 and 2022 (in billion U.S. dollars)
Revenue breakdown of ByteDance 2021, by segment
Annual revenue of ByteDance in 2021, by business segment (in billion yuan)
Estimated global ad revenue of ByteDance 2023, by platform
Estimated digital ad revenue of ByteDance worldwide in 2023, by platform (in billion U.S. dollars)
Social media share in digital video ad revenue 2022-2027, by platform
Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027
TikTok ad revenue worldwide 2020-2027
TikTok advertising revenue worldwide from 2020 to 2027 (in billion U.S. dollars)
TikTok/Douyin: brand value 2021-2024
Brand value of TikTok/Douyin worldwide from 2021 to 2024 (in billion U.S. dollars)
Media investment plans among market agencies worldwide 2024
Net percentage change of marketing agency budget allocations in media worldwide for 2024
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide as of January 2024
Leading consumer trends according to marketers worldwide 2024
Leading consumer trends according to marketers worldwide as of July 2024
Social media platforms with highest ROI worldwide 2023
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023
Use of social media ads among marketers worldwide 2023, by platform
Frequency of social media ad use among marketers worldwide as of January 2023, by platform
Video platforms used for marketing purposes worldwide 2023
Video platforms used for marketing purposes worldwide in 2023
Changes in use of video platforms for social media marketing purposes worldwide 2024
Marketers' planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2024
Most popular brands on TikTok globally 2022, by number of followers
Most popular brands on TikTok worldwide in 2022, by number of followers (in millions)
Most talked about brands on TikTok worldwide 2023
Leading brands on TikTok worldwide in 2023, by number of influencers (in 1,000s)
Most-followed TikTok accounts worldwide 2022
Leading TikTok accounts worldwide as of September 2022, by followers (in millions)
Fastest growing global TikTok accounts 2022, by follower growth
Fastest growing TikTok accounts worldwide in 2022, by annual follower growth
Number of supernova creators on TikTok worldwide 2022
Number of TikTok creators with more than 10 million followers worldwide in September 2022, by country
Distribution of global TikTok creators 2022, by age group
Distribution of TikTok creators worldwide as of September 2022, by age group
Distribution of global TikTok creators 2022, by gender
Distribution of TikTok creators worldwide as of September 2022, by gender
Most-followed English-language TikTok creators worldwide 2022
Leading English-language TikTok creators worldwide as of September 2022, by followers (in millions)
Most-followed virtual creators on TikTok worldwide 2022
Leading virtual creators on TikTok worldwide as of October 2022, by number of followers (in millions)
Global distribution of TikTok influencers in 2022, by number of followers
Distribution of TikTok influencers worldwide in 2022, by number of followers
Engagement rate among global TikTok influencers 2023, by profile size
Engagement rate of TikTok influencers worldwide from 2021 to 2023, by number of followers
Engagement rates of virtual creators on TikTok worldwide 2022
Engagement rates of selected virtual creators on TikTok worldwide as of October 2022
Views per post of global TikTok influencers 2022, by profile size
Average number of views per post of TikTok influencers in 2022, by number of followers
Price per post among global TikTok influencers 2022, by profile size
Average price per post of TikTok influencers worldwide in 2022, by number of followers (in U.S. dollars)
TikTok: ads removed 2021-2024
Number of adverts removed on TikTok from 1st quarter 2021 to 1st quarter 2024
TikTok: fake engagement removed 2021-2024
Number of fake interactions removed on TikTok from 2nd quarter 2021 to 1st quarter 2024 (in millions)
Largest media companies worldwide 2023
Leading media companies worldwide in 2023, by revenue (in billion euros)
Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenues of major internet companies worldwide in 2023 and 2027 (in billion U.S. dollars)
Growth of social media ad revenue worldwide 2023, by platform
Change in advertising revenue of selected social media platforms worldwide in 2023
Most valuable media brands 2023
Leading media brands worldwide in 2023, by brand value (in billion U.S. dollars)
Fastest growing media brands 2022
Fastest growing media brands worldwide in 2022, by brand value growth rate
Highest valued unicorn companies worldwide 2024
Leading unicorns worldwide as of April 2024 (in billion U.S. dollars)
Net worth of the richest social media entrepreneurs 2024
Leading social media billionaires as of April 2024, by net worth (in billion U.S. dollars)
Social media offering the best social commerce experience worldwide 2023
Social media platforms offering the best social commerce experience worldwide in 2023
Leading social commerce platforms worldwide 2023, by country
Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023
TikTok: number of global users 2020-2025
Number of TikTok users worldwide from 2020 to 2025 (in millions)
Countries with the most TikTok users 2024
Countries with the largest TikTok audience as of July 2024 (in millions)
TikTok: distribution of global audiences 2024, by age and gender
Distribution of TikTok users worldwide as of July 2024, by age and gender
TikTok user engagement in selected markets 2023
Monthly time spent on TikTok per user in selected markets worldwide in 2023 (in hours.minutes)
Consumer attitudes towards Tik Tok purchases in the U.S. 2022
Consumer attitudes towards buying products promoted on Tik Tok in the United States as of 2022
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)