Soft drinks in Spain - statistics & facts
In Spain, an average of 37.7 liters of soft drinks are consumed per person per year. Cola-flavored drinks are, by far, consumers’ number one beverage of choice in the country. Among the different varieties of Cola drinks available on the market, Spanish households seem to prefer Diet Cola drinks over standard Cola, and a similar pattern can be seen with caffeinated over non-caffeinated cola.
Orange and lemon soft drinks also have a place of choice on the Spanish market, with households recording consumption levels of 168 million kilograms for the former and 133 million kilograms for the latter in 2022. Sports drinks are also popular in the Iberic country, with Spanish households consuming approximately 140 million kilograms of this product in 2022.
In conclusion, cola drinks, especially diet and caffeinated options, dominate Spain's soft drink market, with Coca-Cola leading in sales. Orange, lemon, and sports drinks also see strong demand. Despite e-commerce growth, most soft drink purchases still occur in supermarkets and hypermarkets.
A matter of taste: beyond cola?
Keeping in line with preferred flavors, consumers’ favorite soft drink brand is Coca-Cola. The turnover of the Spanish subsidiary Coca-Cola España ranked at the top of the soft drink market at over 2.1 billion euros in 2022. This figure is more than double that of the two companies that followed, Schweppes and Pepsico, which registered turnovers of 413 million euros and 400 million euros, respectively, over the same period.Orange and lemon soft drinks also have a place of choice on the Spanish market, with households recording consumption levels of 168 million kilograms for the former and 133 million kilograms for the latter in 2022. Sports drinks are also popular in the Iberic country, with Spanish households consuming approximately 140 million kilograms of this product in 2022.
Traditional shops versus e-commerce
Even though Spain, like many other countries, is experiencing exceptional growth in consumer sales through e-commerce channels, soft drinks are still mostly purchased in brick-and-mortar shopping venues, making up well over 85 percent of the total sales. Most of these sales were carried out in supermarkets, with about 72 percent of the total sales; and hypermarkets that held 17 percent of the sales of soft drinks in Spain that same year.In conclusion, cola drinks, especially diet and caffeinated options, dominate Spain's soft drink market, with Coca-Cola leading in sales. Orange, lemon, and sports drinks also see strong demand. Despite e-commerce growth, most soft drink purchases still occur in supermarkets and hypermarkets.
