E-commerce in Indonesia - statistics & Facts
Valued at approximately 82 billion U.S. dollars, Indonesia’s e-commerce market is the largest in Southeast Asia, far outpacing other countries in the region. The global coronavirus pandemic became a catalyst for the rapid growth of the e-commerce market in the country. During this global health crisis, Indonesian consumers turned to e-commerce to get products and services. Many businesses also refocused their business operations online to stay afloat during this time. With the growing number of internet users and improved digital infrastructures, the outlook for the e-commerce market in Indonesia remains positive.
Shopee ID, Tokopedia, and Lazada ID are currently the most popular e-commerce platforms in Indonesia. Extensive product variety, competitive prices, and frequent discounts have bolstered their popularity among Indonesian consumers. In terms of digital payment, digital wallets were the most preferred e-commerce payment method in Indonesia, making up around 40 percent of all e-commerce payments in 2023.
Indonesia's e-commerce market landscape
E-commerce has expanded access to a wider range of goods and services for Indonesian consumers, including those in remote areas, while also increasing the customer base for businesses. Therefore, providing platforms to boost online retail is one of the most sought-after business opportunities in the country. Despite early signs of success, Indonesia’s e-commerce industry is still developing. However, the gross merchandise value (GMV) of the e-commerce market in Indonesia is forecast to reach approximately 160 billion U.S. dollars by 2030, highlighting its potential. A major driver of this growth is the increasing number of e-commerce users in Indonesia, expected to reach approximately 99 million by 2029.Shopee ID, Tokopedia, and Lazada ID are currently the most popular e-commerce platforms in Indonesia. Extensive product variety, competitive prices, and frequent discounts have bolstered their popularity among Indonesian consumers. In terms of digital payment, digital wallets were the most preferred e-commerce payment method in Indonesia, making up around 40 percent of all e-commerce payments in 2023.
