Breakfast cereals are very popular throughout Europe. It is one of the traditional breakfasts of Western societies. Cereals can be consumed hot or cold. Milk or milk alternatives are usually used mixed with cereals for cold consumption. Cereals as a commodity are a commonly traded product worldwide. In Norway, the
into the country is approximately 14.1 thousand metric tons. In the United Kingdom,
Breakfast cereal consumption in Europe
In Denmark, the average
household expenditure on breakfast cereals amounted to 426 Danish kroner. In Poland, the
average consumer eats 180 grams of breakfast cereals per month. The
favorite brand of breakfast cereals among Polish consumers is Nestle, which is more than two times as popular as the next big brand, Vitanella. The
average weekly purchase per person of breakfast cereals in the United Kingdom (UK) amounts to approximately 128 grams.
Breakfast consumption behavior in Europe
The
average frequency of breakfast consumption at home in the Netherlands is 6.2 days per week. Taking a closer look at the
individuals' breakfast eating habits in Italy, the majority of Italians prefer to have a complete breakfast with a beverage such as milk, coffee, or a cappuccino together with something to eat. In Germany, brands are secondary for most consumers when
making purchasing decisions about breakfast products, such as muesli or cornflakes. When it comes to breakfast cereals, the majority of Germans make purchasing decisions based on the price, as opposed to brands.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
