Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Worldwide digital population 2024
Detailed statistics
Social media: global penetration rate 2024, by region
Detailed statistics
Leading social networks by share of visits in Europe 2023
Worldwide digital population 2024
Number of internet and social media users worldwide as of July 2024 (in billions)
Internet penetration rate worldwide 2024, by region
Global internet penetration rate as of July 2024, by region
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
Digital Market Outlook: social media users in Europe 2018-2028, by platform
Number of users of selected social media platforms in Europe from 2018 to 2028, by platform (in millions)
Leading social networks by share of visits in Europe 2023
Leading social media platforms by share of website visits in Europe as of September 2023
Most used social media platforms by type in the UK 2023
Most used social media platforms by type in the UK as of December 2023
Most used social media platforms by type in Germany 2023
Most used social media platforms by type in Germany as of December 2023
Most used social media platforms by type in France 2023
Most used social media platforms by type in France as of December 2023
Most used social media platforms by type in Italy 2023
Most used social media platforms by type in Italy as of December 2023
Most used social media platforms by type in Spain 2023
Most used social media platforms by type in Spain as of December 2023
Europe daily median downloads needed for social apps to top the charts 2019-2022
Median number of daily downloads needed for mobile social media apps in Europe to reach the leading positions in the app stores from 1st quarter 2019 to 3rd quarter 2022 (in 1,000s)
Most common social media activities in the UK 2024
Most common social media activities in the UK as of June 2024
Most common social media activities in Germany 2024
Most common social media activities in Germany as of June 2024
Most common social media activities in France 2024
Most common social media activities in France as of June 2024
Most common social media activities in Italy 2024
Most common social media activities in Italy as of June 2024
Most common social media activities in Spain 2024
Most common social media activities in Spain as of June 2024
Leading social media usage reasons in UK 2023
Most popular reasons for internet users in the United Kingdom (UK) to use social media as of 3rd quarter 2023
Leading social media usage reasons in Germany 2023
Most popular reasons for internet users in Germany to use social media as of 3rd quarter 2023
Leading social media usage reasons in France 2023
Most popular reasons for internet users in France to use social media as of 3rd quarter 2023
Leading social media usage reasons in Italy 2023
Most popular reasons for internet users in Italy to use social media as of 3rd quarter 2023
Leading social media usage reasons in Spain 2023
Most popular reasons for internet users in Spain to use social media as of 3rd quarter 2023
Social media food behavior of young consumers in Europe in 2022
Popular social media food activities of Millennials and Generation Z in Europe in 2022
Teens in Europe engaging in risky online activities 2022
Share of 16 to 19 year olds in Europe who have engaged in selected types of risky online behavior as of 2022
Facebook users worldwide 2017-2027
Number of Facebook users worldwide from 2017 to 2027 (in millions)
Facebook users in Europe 2019-2028
Number of Facebook users in Europe from 2019 to 2028 (in millions)
Facebook users in Central & Western Europe 2019-2028
Number of Facebook users in Central & Western Europe from 2019 to 2028 (in millions)
Europe: Facebook users 2023, by country
Number of Facebook users in Europe 2023, by country (in millions)
Facebook: monthly active users in Europe 2012-2023
Facebook monthly active users (MAU) in Europe as of 4th quarter 2023 (in million MAU)
Facebook: quarterly DAU in Europe 2012-2023
Facebook daily active users (DAU) in Europe from 4th quarter 2012 to 4th quarter 2023 (in million DAU)
Facebook: average revenue per user 2011-2023, by region
Facebook average revenue per user (ARPU) as of 4th quarter 2023, by region (in U.S. dollars)
Facebook brand profile in the UK 2023
Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
Facebook brand profile in Germany 2023
Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in Germany in 2023
Number of users of Instagram in Europe 2018-2028
User number of instagram in Europe from 2018 to 2028 (in millions)
Instagram users in Central & Western Europe 2019-2028
Number of Instagram users in Central & Western Europe from 2019 to 2028 (in millions)
Instagram: share of social network web visits in Europe 2021-2023
Social media website visit share held by Instagram in Europe from August 2021 to September 2023
Germany Instagram users 2018-2024
Number of Instagram users in Germany from September 2018 to June 2024 (in millions)
Germany Instagram users 2024, by age group
Distribution of Instagram users in Germany as of June 2024, by age group
UK: monthly Instagram users 2018-2024
Number of Instagram users in the United Kingdom (UK) from September 2018 to July 2024 (in 1,000s)
UK: Instagram users 2024, by age group
Distribution of Instagram users in the United Kingdom (UK) as of July 2024, by age group
Instagram brand profile in the UK 2023
Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
Instagram brand profile in Germany 2023
Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in Germany in 2023
Digital Market Outlook: TikTok users in Europe 2022, by country
Number of TikTok users in Europe in 2022, by country (in millions)
TikTok users in Europe 2018-2028
Number of TikTok users in Europe from 2018 to 2028 (in millions)
Kids and teens using TikTok in France 2022, by gender
TikTok usage among kids and teenagers in France as of January 2022, by gender
TikTok brand profile in the UK 2023
TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
TikTok brand profile in Germany 2023
TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in Germany in 2023
UK most popular TikTok videos 2023, by views
Most popular TikTok videos in the United Kingdom in 2023, by views (in millions)
Leading TikTok accounts Germany 2023, by number of followers
Leading TikTok accounts in Germany in 2023, by number of followers (in millions)
Top news publishers on TikTok in Europe 2022, by follower count
Leading news publishers on TikTok in Europe as of November 2022, by number of followers (in millions)
TikTok: most viewed European cities 2023, by number of views
Most popular videos of European cities on TikTok as of April 2023, by number of views (in billions)
TikTok: most viewed European cities 2023, by number of views per inhabitant
Most popular videos of European cities on TikTok as of April 2023, by number of views per inhabitant (in thousands)
Most popular European beaches on social media 2023
Most popular beaches on social media in Europe as of June 2023
BeReal posting behavior of users in Europe 2022
BeReal content sharing habits among users in selected countries in Europe as of September 2022
BeReal posting behavior of users in Europe 2022, by age
BeReal content sharing habits among users in selected countries in Europe as of September 2022, by age group
BeReal posting behavior of users in Europe 2022, by gender
BeReal content sharing habits among users in selected countries in Europe as of September 2022, by gender
Time spent per day on BeReal for users in Europe 2022
Daily time spent using BeReal among users in selected countries in Europe as of September 2022
Most appreciated BeReal features for users in Europe 2022
Features and characteristics users in selected countries in Europe like about social photo sharing app BeReal as of September 2022
Takes needed for BeReal users in Europe to capture a picture to post 2022
Attempts needed for BeReal users in selected countries in Europe to post photo content on the app as of September 2022
BeReal: users in Europe who would like to edit their photos 2022, by age
Users in selected European countries who would like to be able to edit the content they post on BeReal as of September 2022, by age group
Reasons why Italians follow influencers 2022
Leading factors based on which Italian consumers followed influencers as of September 2022
Italy: types of social media accounts followed 2023
Main types of social media accounts followed by internet users in Italy as of 3rd quarter 2023
Credibility of influencers in Spain 2023
Credibility of influencers according to their followers in Spain as of March 2023
Advertising nature of influencers in Spain 2023
Promotional nature of influencers according to their followers in Spain as of March 2023
Preferred frequency of influencers posting on social media in Spain 2023
Preferred frequency of influencers posting on social media according to followers in Spain as of March 2023
Criteria for choosing influencers for brand collaborations in France 2022
Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022
Impact of influencers on the purchasing process in France 2022
Impact of influencers on the purchasing process in France as of December 2022
Social media ad spend in Europe 2022-2023
Social media advertising spending in Europe in 2022 and 2023 (in billion euros)
Social media ad spend growth in Europe 2017-2023
Change in social media advertising spending in Europe from 2017 to 2023
Social media ad spend growth in 2022, by country
Change in social media advertising spending in Europe in 2022, by country
Social media ad spend in Europe 2019-2023, by format
Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros)
Meta advertising CPM in Europe 2022-2024
Meta advertising cost-per-mille (CPM) in Europe from August 2022 to January 2024 (in euros)
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