Valentina Dencheva
Researcher
Detailed statistics
Global influencer marketing value 2016-2024
Detailed statistics
Influencer marketing platform market size worldwide 2022-2025
Detailed statistics
Leading platforms for influencer marketing worldwide 2020
Global marketers on generative AI benefits for social media marketing 2024
Leading benefits of using generative AI for social media marketing worldwide as of May 2024
Social media platforms most used by brands for influencer marketing in Brazil 2023
Social media platforms most used by brands for influencer marketing in Brazil as of November 2023
Influencer marketing spend and social ad spend growth in the U.S. 2023
Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025
Global marketers on AI generated social media content labels 2024
Global marketers opinions on labeling AI generated content on social media as of May 2024
U.S. adults using social media for online search first 2024, by generation
Share of adults in the United States using social media as first option for online search in April 2024, by generation
Top GenAI challenges for social media marketing according to marketers worldwide 2024
Leading challenges of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024
Top GenAI benefits for social media marketing according to marketers worldwide 2024
Leading benefits of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024
Top social media for influencer marketing in France 2023
Most used social media networks for influencer campaigns in France in 2023
Share of Hungarian online shops using social media 2023, by platform
Share of online shops present on social media sites in Hungary in 2023, by platform
Social media used for online purchases in Poland 2023-2024
Social media used for online shopping in Poland from 2023 to 2024
AI use for social media influencer marketing India 2023
Use of AI for social media influencer marketing in India in 2023
Most important social media platforms for influencer marketing strategy UAE 2023
Share of marketing executives most important social media platforms for influencer marketing strategy in the United Arab Emirates in 2023
Number of products purchased per person online vs. on social media 2023
Number of products purchased per person online vs. on social media worldwide in 2023
Most preferred social media for influencer marketing in France 2023
Social media which French influencers used the most as of December 2023, by gender
Social media marketing market size in Japan 2020-2027
Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
Social media accounts users followed and purchased from 2023, by generation
Types of social media accounts shoppers followed and purchased from worldwide as of 2nd quarter 2023, by generation
Social media usage for digital marketing in India 2022, by marketing content type
Social media usage for digital marketing in India in 2022, by marketing content type
Most popular social media platforms for influencer marketing campaigns Indonesia 2022
Most commonly used social media platforms for influencer marketing campaigns in Indonesia as of October 2022
Leading social media platforms for influencer marketing campaigns Singapore 2022
Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022
Leading social media platforms for influencer marketing campaigns Thailand 2022
Most commonly used social media platforms for influencer marketing campaigns in Thailand as of October 2022
Most preferred new social media for influencer marketing by French marketers 2021
New social media on which French agencies and brands are lancing influencer campaigns in 2021
Influencer marketing market size in Japan 2020-2027
Annual expenditure on influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
Preferred platforms for influencer marketing India 2023
Leading social media platforms for influencer marketing across India in 2023
Number of influencer mentions on social media during IPL 2024, by team
Number of influencer mentions on social media during the Indian Premier League (IPL) in 2024, by team (in 1,000s)
Number of influencer mentions on social media during IPL 2024, by player
Number of influencer mentions on social media during the Indian Premier League (IPL) in 2024, by player (in 1,000s)
Social media marketing market size in Japan 2023, by segment
Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen)
Influencer marketing spending worldwide and in the U.S. 2022-2023
Influencer marketing spending worldwide and in the United States in 2022 and 2023 (in billion U.S. dollars)
Distribution of influencer marketing campaigns Asia 2019-2022, by platform
Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform
U.S. businesses social media marketing budget share 2024, by sector
Share of marketing budgets devoted to social media marketing according to CMOs in the United States as of March 2024, by primary economic sector
Social media marketing spend in Serbia 2021, by platform
Estimated social media marketing investment in Serbia in 2021, by platform (in 1,000 euros)
Social media marketing global challenges for marketers 2023
Leading challenges of social media marketing according to professionals globally as of April 2023
Social networking channels used for influencer marketing Philippines 2022
Social media used for influencer marketing campaigns in the Philippines as of October 2022
Influencer following rate on social media in China 2023
Share of Chinese respondents following at least one influencer on social media as of May 2023
Influencer following rate on social media in China 2023, by age group
Share of Chinese respondents following at least one influencer on social media as of May 2023, by age group
Influencer following rate on social media in Taiwan 2023
Share of respondents following at least one influencer on social media in Taiwan as of May 2023
Influencer following rate on social media in Taiwan 2023, by age group
Share of respondents following at least one influencer on social media in Taiwan as of May 2023, by age group
Influencer following rate on social media in Hong Kong 2023, by age group
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group
Influencer following rate on social media in Hong Kong 2023
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023
Influencer following rate on social media in Hong Kong 2023, by gender
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by gender
Influencer following rate on social media in China 2023, by gender
Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender
People that follow at least one social media influencer India 2023, by gender
Share of people that follow at least one social media influencer in India in May 2023, by gender
People that follow at least one social media influencer India 2023
Share of people that follow at least one social media influencer in India in May 2023
Social media link rates in e-mail marketing campaigns sent worldwide 2023
Use of social media links in e-mail marketing footers worldwide as of December 2023
Benefits of social media marketing worldwide 2023
Leading benefits of using social media for marketing purposes worldwide as of January 2023
Most important information to be included in social media ads in the U.S. 2023
Information included in a social media ads that was deemed the most influential in consumer decisions to make a purchase in the United States as of October 2023
Social media marketing analytics tools market size Japan 2020-2027
Annual expenditure on analytics tools for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
Share of SMBs who use AI in marketing/social media in the U.S. 2023
Share of small and medium-sized businesses (SMBs) that used vs did not use artificial intelligence (AI) in marketing or social media in the United States as of August 2023
Popularity of social media marketing among consumers in the U.S. 2022, by generation
Popularity of social media marketing among consumers in the United States as of June 2022, by age group
Share of people who made purchases through social media in Poland 2023-2024
Share of people who made purchases through social media in Poland from 2023 to 2024
Brits on social media posts responsibility during riots 2024, by election vote
Adults in Britain who think social media companies should be held responsible for posts inciting criminal behavior during the riots as of August 2024, by general election vote
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