Pinnacle Foods Inc., which was incorporated on July 28, 2003, was acquired by Conagra Brands in October 2018. In March 2004, Pinnacle Foods purchased Aurora Foods, based in St. Louis, Missouri, and in 2009, it purchased Birds Eye Foods, Inc. The company had three operating segments: the Birds Eye Frozen segment, the Duncan Hines Grocery segment and the Specialty Foods segment. Birds Eye Frozen is a distributor of frozen foods which covers steamed and non-steamed products. The Duncan Hines Grocery segment makes dessert products such as cake and brownie mixes, cupcake and cookie mixes, and frostings. The Specialty Foods segment is commonly known for its snack products such as canned meat and pie, pastry fillings and frozen breakfast products. The products are sold through supermarkets, convenience stores, drug stores, dollar stores, wholesalers and grocery distributors, merchandisers, and warehouse clubs in the United States and Canada, as well as through military channels and foodservice locations.
In 2017,
Pinnacle Foods' net sales amounted to 3.14 billion U.S. dollars. The
lion's share of the company's net sales was generated by its Frozen segment and its Grocery segment. As of 2015,
Pinnacle Foods employed 4,922 employees worldwide, up from 4,350 employees a year earlier. The company spent around 193.1 million U.S. dollars on
marketing in 2017 and around 16.1 million U.S. dollars on
R&D worldwide.
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