Hilton Worldwide Holdings’ extensive portfolio of brands caters to numerous segments of the hotel market, including luxury, full-service, focused-service, and extended stay. Some of the hotel brands owned by Hilton Worldwide include big names such as Hampton, the
, as well as Embassy Suites, Waldorf Astoria, and DoubleTree. Nowadays, the company has solidified itself as a key player in the global hotel industry as well as the global hospitality industry. Both of which are expected to grow considerably in the coming years. In 2023, the
amounted to nearly 4.7 trillion U.S. dollars.
Where are Hilton’s biggest markets?
As a U.S.-based company,
most of Hilton’s properties were unsurprisingly located in the United States as of 2023. However, the company also operated hundreds of hotels in the Americas, Europe, Asia Pacific, and the Middle East and Africa. The Americas and the Middle East and Africa were Hilton’s smallest markets in 2023. While the U.S. is its biggest market, Hilton had a higher
brand awareness in the UK than in the
United States. Meanwhile, when looking at the
regional segmentation of Hilton’s hotel rooms worldwide, over 785 thousand rooms were based in the U.S., followed by around 165 thousand in the Asia Pacific region.
What is Hilton’s place in the global hotel industry?
Some of Hilton's biggest competitors include
Marriott International, Hyatt Hotels, and Caesars Entertainment. In a 2023 ranking of the
leading hotel companies by sales worldwide, Hilton placed fourth behind these three big players. Marriott International accounted for over double the sales of Hilton in that year, reaching 22 billion U.S. dollars. Although Hilton didn't rank first in terms of sales, it was the
leading hotel company worldwide based on brand value. Hilton’s brand value reached nearly 12 billion U.S. dollars in 2023, while Hyatt, placing second in the ranking, had a brand value of roughly half that. With its high sales and brand value, Hilton has firmly established itself as one of the most competitive players in the global hotel industry.
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