Minh-Ngoc Nguyen
Research Expert covering Vietnam
Detailed statistics
TikTok Shops distribution worldwide 2023, by country
Detailed statistics
TikTok Shop penetration rate Vietnam Q3 2022-Q2 2024
Detailed statistics
Leading e-commerce platform market share Vietnam H1 2023
Social commerce as share of total e-commerce worldwide 2018-2028
Social commerce as percentage of total e-commerce worldwide from 2018 to 2028
Social commerce revenue in Germany 2018-2028, by platform
Social commerce revenue in Germany from 2018 to 2028, by platform (in billion U.S. dollars)
Social commerce revenue in Europe 2018-2028
Social commerce revenue in Europe from 2018 to 2028 (in billion U.S. dollars)
Customer preferences for e-commerce vs social commerce platforms in the U.S. 2023
Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023
TikTok Shops Gross Merchandise Value worldwide 2024, by category
Gross Merchandise Value (GMV) of TikTok Shops worldwide in 2024, by category (in million U.S. dollars)
Number of products sold on TikTok Shops worldwide 2023, by category
Number of products sold on TikTok Shops worldwide in 2023, by category (in millions)
TikTok Shops distribution worldwide 2023, by country
Distribution of TikTok Shops worldwide in 2023, by country
Share of social commerce sales in e-commerce retail sales in China 2019-2025
Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025
Number of social commerce shoppers China 2016-2022
Number of social commerce users in China from 2016 to 2022 (in millions)
Social commerce GMV SEA 2018-2027
Social commerce gross merchandise value (GMV) in the Southeast Asia from 2018-2022, with a forecast for 2027 (in billion U.S. dollars)
Share of Gen Z consumers using TikTok for online shopping Vietnam Q3 2022-Q4 2023
Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 4th quarter 2023
Social referrals to e-commerce sites in the Nordics 2024, by device
Share of visits to e-commerce websites from social media referrals in the Nordics in 2nd quarter 2024, by device
Social commerce revenue worldwide 2018-2028
Social commerce revenue worldwide from 2018 to 2028 (in billion U.S. dollars)
Social commerce revenue in the U.S. 2018-2028
Social commerce revenue in the United States from 2018 to 2028 (in billion U.S. dollars)
Social commerce revenue in Latin America 2018-2028
Social commerce revenue in Latin America from 2018 to 2028 (in billion U.S. dollars)
Social commerce revenue in Germany 2018-2028
Social commerce revenue in Germany from 2018 to 2028 (in billion U.S. dollars)
Most used social commerce platforms by digital shoppers in the U.S. 2023
Most popular social commerce platforms among digital buyers in the United States in 2023
E-commerce revenue share of the leading 10 online shops in Germany 2008-2021
Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2021
Top social sites for beauty e-commerce in the UK 2023, by purchase intent clicks
Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks
Mail-order and e-commerce sales in the U.S. 2003-2022
Total mail-order and e-commerce sales in the United States from 2003 to 2022 (in million U.S. dollars)
Social media influenced clothing shoppers who have used TikTok Shop in the U.S. 2023
Share of online clothing shoppers influenced by social media who have used TikTok Shop in the United States as of September 2023
Social commerce market size in Belgium 2018-2028
Sales revenue of social commerce in Belgium in 2018 and 2028 (in million U.S. dollars)
Top social commerce sites for personal care in the UK 2023, by purchase intent clicks
Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks
Social commerce GMV distribution SEA 2022
Social commerce distribution of gross merchandise value (GMV) in Southeast Asia in 2022 (in billion U.S. dollars)
Social commerce share of online retail sales in the U.S. 2021-2027
Social commerce as share of total online retail sales in the United States from 2021 to 2027
Average retail social commerce sales per buyer in the U.S. 2020-2027
Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027 (in U.S. dollars)
Main TikTok Shop categories worldwide 2024, by market share
Leading TikTok Shop categories worldwide in 2024, by market share
Social referrals to e-commerce sites in Italy 2023, by device
Share of visits to e-commerce websites from social media referrals in Italy in the 4th quarter 2023, by device
Social referrals to e-commerce sites in Belgium 2021-2024, by device
Share of visits to e-commerce websites from social media referrals in Belgium from 1st quarter 2021 to 1st quarter 2024, by device
Investment changes in social commerce planned by U.S. creators 2023
Share of content creators in the United States who will be increasing vs. reducing their social commerce time investment as of October 2023
TikTok Shop penetration rate Vietnam Q3 2022-Q4 2023
TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 4th quarter 2023
Social commerce revenue in the UK 2018-2027, by platform
Social commerce revenue in the United Kingdom (UK) from 2018 to 2027, by platform (in billion U.S. dollars)
Social commerce platforms most used by digital shoppers in the U.S. 2023, by age
Most popular social commerce platforms among digital buyers in the United States in 2023, by age group
Investments intentions on social media of e-commerce companies in Italy 2023
Share of e-commerce companies planning to invest in social media in Italy in 2023
Reasons for not buying via social commerce platforms in the U.S. 2023
Reasons why customers have not purchased items via social commerce platforms in the United States as of October 2023
Social commerce revenue in France 2018-2027, by platform
Social commerce revenue in France from 2018 to 2027, by platform (in million U.S. dollars)
Social commerce revenue in Spain 2018-2027, by platform
Social commerce revenue in Spain from 2018 to 2027, by platform (in million U.S. dollars)
Social commerce revenue in Italy 2018-2027, by platform
Social commerce revenue in Italy from 2018 to 2027, by platform (in million U.S. dollars)
E-commerce GMV share Singapore 2023, by company
Share of e-commerce gross merchandise value (GMV) in Singapore in 2023, by company
Customer reasons for purchasing items via social commerce platforms in the U.S. 2023
Reasons why customers purchase items via social commerce platforms in the United States as of October 2023
Share of people who made purchases through social media in Poland 2023-2024
Share of people who made purchases through social media in Poland from 2023 to 2024
Social media used for online purchases in Poland 2023-2024
Social media used for online shopping in Poland from 2023 to 2024
Top social commerce platforms in Belgium 2022
Leading social media platforms for e-commerce in Belgium in 2022
Top social commerce platforms in the Netherlands 2022
Leading social media platforms for e-commerce in the Netherlands in 2022
Share of social commerce shoppers APAC 2023, by country
Share of social commerce shoppers in the Asia-Pacific region in 2023, by selected country
E-commerce revenue of the leading online shops in the food segment in Germany 2021
Net revenue of the leading online shops in the grocery segment in Germany from 2016 to 2021 (in bllion euros)
Social referrals to e-commerce sites in the Netherlands and Belgium 2024, by device
Share of visits to e-commerce websites from social media referrals in the Netherlands and Belgium in 1st quarter of 2024, by device
Types of products bought through social media in Poland 2023-2024
Types of products purchased through social media platforms in Poland from 2023 to 2024
Number of U.S. social buyers 2021-2027
Number of social commerce buyers in the United States from 2021 to 2027 (in millions)
Leading social commerce platforms worldwide 2023, by country
Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023
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