The use of audio and video streaming services in Indonesia has increased significantly in recent years. The COVID-19 pandemic was an important factor contributing to this surge in popularity. During this time, people turned to home entertainment while in lockdowns. This has led to it becoming a new norm among Indonesians today. According to a recent survey, watching movies or series and listening to music were among the
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Indonesian streaming industry
The growing demand for streaming content in Indonesia is expected to continue as more people adopt this digital behavior. In 2022, the
adoption rate for video and music-on-demand was around 60 percent each. The increasing use of video streaming has been made possible by the country's continuously improving internet infrastructure. For instance, the rollout of 5G mobile technology has enabled users to stream their favorite videos faster on their smartphones. Indonesian mobile video consumers expressed that they were highly satisfied with the
video viewing experience using the 5G network, giving an experience score of just below seventy out of 100.
The music streaming industry in Indonesia has also been performing well in recent years. The number of its users has shown an upward trend and is expected to continue growing. In 2022,
Indonesia’s music streaming industry reported revenue of approximately 124 million U.S. dollars, which indicated an increase from the previous year. A recent study found that Indonesians spent around one hour and forty minutes per day
listening to music via streaming services.
Local streaming service gaining popularity
As one of the world’s most populous countries with a relatively young population, Indonesia boasts potential for digital market players such as international streaming services. A diverse range of these global video streaming platforms is competing to gain a user base in Indonesia. As of February 2022, Netflix was the leading
subscription video-on-demand (SVoD) platform in the country in terms of the number of users, followed by several local streaming sites. However, recent trends showed that an Indonesian streaming provider, Vidio, led the market
based on the total streaming time spent by viewers. Affordable pricing and different package options are cited as factors determining its success.
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