Key insights
- Leading advertising company
- Cheil Worldwide
Detailed statistics
Main advertising companies South Korea 2023, by sales revenue
- Leading internet advertising format
- Search-based ads
Detailed statistics
Display vs. search ad revenue in South Korea 2016-2024
- Leading mobile advertising format
- Search-based
Detailed statistics
South Korea: mobile ad revenue format shares 2017-2024
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
6
- Premium Statistic Internet advertising revenue in South Korea 2014-2024
- Premium Statistic Online advertising revenue in South Korea 2013-2022, by format
- Premium Statistic Online advertising expenditure in South Korea 2014-2024
- Premium Statistic Online advertising spending growth in South Korea 2019-2024, by medium
- Premium Statistic Distribution of sources used to find new brands in South Korea Q3 2023, by type
- Premium Statistic Attitudes towards online advertising in South Korea 2024
Overview
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Premium Statistic
Internet advertising revenue in South Korea 2014-2024
Internet advertising revenue in South Korea 2014-2024
Internet advertising revenue in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won)
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Premium Statistic
Online advertising revenue in South Korea 2013-2022, by format
Online advertising revenue in South Korea 2013-2022, by format
Revenue from online advertising in South Korea from 2013 to 2022, by format (in trillion South Korean won)
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Premium Statistic
Online advertising expenditure in South Korea 2014-2024
Online advertising expenditure in South Korea 2014-2024
Spending on online advertising in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won)
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Premium Statistic
Online advertising spending growth in South Korea 2019-2024, by medium
Online advertising spending growth in South Korea 2019-2024, by medium
Change in online advertising spending in South Korea from 2019 to 2022 with forecasts up to 2024, by medium
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Premium Statistic
Distribution of sources used to find new brands in South Korea Q3 2023, by type
Distribution of sources used to find new brands in South Korea Q3 2023, by type
Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source
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Premium Statistic
Attitudes towards online advertising in South Korea 2024
Attitudes towards online advertising in South Korea 2024
Attitudes towards online advertising in South Korea as of September 2024
Mobile advertising
5
- Premium Statistic Mobile ad revenue in South Korea 2015-2024, by format
- Premium Statistic South Korea: mobile ad revenue format shares 2017-2024
- Premium Statistic Expenditure on mobile advertising in South Korea 2015-2024
- Premium Statistic Spending on mobile advertisements South Korea 2015-2022, by ad type
- Premium Statistic Ratio of unique to total mobile ad spending South Korea 2024
Mobile advertising
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Premium Statistic
Mobile ad revenue in South Korea 2015-2024, by format
Mobile ad revenue in South Korea 2015-2024, by format
Mobile advertising revenue in South Korea from 2015 to 2022 with forecasts up to 2024, by format (in billion South Korean won)
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Premium Statistic
South Korea: mobile ad revenue format shares 2017-2024
South Korea: mobile ad revenue format shares 2017-2024
Distribution of mobile advertising revenue in South Korea from 2017 to 2022 with forecasts up to 2024, by format
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Premium Statistic
Expenditure on mobile advertising in South Korea 2015-2024
Expenditure on mobile advertising in South Korea 2015-2024
Spending on mobile advertisements in South Korea from 2015 to 2022 with forecasts up to 2024 (in trillion South Korean won)
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Premium Statistic
Spending on mobile advertisements South Korea 2015-2022, by ad type
Spending on mobile advertisements South Korea 2015-2022, by ad type
Spending on mobile advertising in South Korea from 2015 to 2022 with forecasts up to 2024, by type of advertisement (in billion South Korean won)
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Premium Statistic
Ratio of unique to total mobile ad spending South Korea 2024
Ratio of unique to total mobile ad spending South Korea 2024
Ratio of unique to total mobile advertising spending in South Korea as of July 2024, by industry (in billion South Korean won)
PC advertising
6
- Premium Statistic Spending on PC advertisements South Korea 2014-2022
- Premium Statistic Spending on PC advertisements South Korea 2014-2022, by ad type
- Premium Statistic Display ad value on leading platforms South Korea Q2 2024
- Premium Statistic Display ad amount on leading platforms South Korea Q2 2024
- Premium Statistic Display ad value on Naver in South Korea Q2 2024, by industry
- Premium Statistic Display ad value on Daum in South Korea Q2 2024, by industry
PC advertising
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Premium Statistic
Spending on PC advertisements South Korea 2014-2022
Spending on PC advertisements South Korea 2014-2022
Spending on PC advertising in South Korea from 2014 to 2022 with forecast up to 2024 (in trillion South Korean won)
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Premium Statistic
Spending on PC advertisements South Korea 2014-2022, by ad type
Spending on PC advertisements South Korea 2014-2022, by ad type
Spending on PC advertising in South Korea from 2014 to 2022 with forecasts up to 2024, by type of advertisement (in billion South Korean won)
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Premium Statistic
Display ad value on leading platforms South Korea Q2 2024
Display ad value on leading platforms South Korea Q2 2024
Value of digital display advertisements on leading media platforms in South Korea in 2nd quarter of 2024 (in billion South Korean won)
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Premium Statistic
Display ad amount on leading platforms South Korea Q2 2024
Display ad amount on leading platforms South Korea Q2 2024
Number of digital display advertisements on leading media platforms in South Korea in 2nd quarter of 2024 (in 1,000s)
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Premium Statistic
Display ad value on Naver in South Korea Q2 2024, by industry
Display ad value on Naver in South Korea Q2 2024, by industry
Value of digital display advertisements on search engine Naver in South Korea in 2nd quarter of 2024, by industry sector (in million South Korean won)
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Premium Statistic
Display ad value on Daum in South Korea Q2 2024, by industry
Display ad value on Daum in South Korea Q2 2024, by industry
Value of digital display advertisements on web portal Daum in South Korea in 2nd quarter of 2024, by industry sector (in million South Korean won)
Online video advertising
5
- Premium Statistic Monthly spending on online video advertisements South Korea 2020-2024
- Premium Statistic Main media platforms for online video ads South Korea 2024, by advertising costs
- Premium Statistic Online video ad expenditure on YouTube South Korea 2021-2024
- Premium Statistic Online video ad expenditure on Instagram South Korea 2021-2024
- Premium Statistic Online video ad expenditure on Facebook South Korea 2021-2024
Online video advertising
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Premium Statistic
Monthly spending on online video advertisements South Korea 2020-2024
Monthly spending on online video advertisements South Korea 2020-2024
Monthly market size of the online video advertising industry in South Korea from January 2020 to July 2024 (in billion South Korean won)
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Premium Statistic
Main media platforms for online video ads South Korea 2024, by advertising costs
Main media platforms for online video ads South Korea 2024, by advertising costs
Leading media platforms for online video advertising in South Korea as of July 2024, by advertising expenses (in billion South Korean won)
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Premium Statistic
Online video ad expenditure on YouTube South Korea 2021-2024
Online video ad expenditure on YouTube South Korea 2021-2024
Spending on online video advertising on YouTube in South Korea from January 2021 to July 2024 (in billion South Korean won)
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Premium Statistic
Online video ad expenditure on Instagram South Korea 2021-2024
Online video ad expenditure on Instagram South Korea 2021-2024
Spending on online video advertising on Instagram in South Korea from January 2021 to July 2024 (in billion South Korean won)
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Premium Statistic
Online video ad expenditure on Facebook South Korea 2021-2024
Online video ad expenditure on Facebook South Korea 2021-2024
Spending on online video advertising on Facebook in South Korea from January 2021 to July 2024 (in billion South Korean won)
Social media advertising
6
- Premium Statistic Total potential ad reach on social media in South Korea 2024, by platform
- Premium Statistic Year-on-year change in reported social media ad reach South Korea 2024, by platform
- Premium Statistic Willingness to see sponsored ads on social media South Korea 2023
- Premium Statistic Most impactful social media ad types South Korea 2023
- Premium Statistic Reasons for interacting with social media ads South Korea 2023
- Premium Statistic Frequency of buying items seen in social media ads South Korea 2023
Social media advertising
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Premium Statistic
Total potential ad reach on social media in South Korea 2024, by platform
Total potential ad reach on social media in South Korea 2024, by platform
Total potential reach of advertisements on social media in South Korea as of January 2024, by social media platform (in millions)
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Premium Statistic
Year-on-year change in reported social media ad reach South Korea 2024, by platform
Year-on-year change in reported social media ad reach South Korea 2024, by platform
Year-on-year change in reported reach of advertisements on social media in South Korea as of January 2024, by social media platform
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Premium Statistic
Willingness to see sponsored ads on social media South Korea 2023
Willingness to see sponsored ads on social media South Korea 2023
Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023
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Most impactful social media ad types South Korea 2023
Most impactful social media ad types South Korea 2023
Types of social media advertisements perceived as most impactful in South Korea as of July 2023
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Premium Statistic
Reasons for interacting with social media ads South Korea 2023
Reasons for interacting with social media ads South Korea 2023
Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023
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Premium Statistic
Frequency of buying items seen in social media ads South Korea 2023
Frequency of buying items seen in social media ads South Korea 2023
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023
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