Facebook

Statistics report about Facebook

Facebook

This report presents insights and statistics on the social network Facebook. It provides an overview of Facebook's global reach as well as statistics on user demographics and usage behavior. Furthermore, this report highlights advertising's role for the social network. For more information on parent company Meta Platforms, please refer to our Meta Platforms report.

Table of contents

Overview

4
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2024
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Basic Statistic Media usage in an online minute 2023

Company data

7
  • Basic Statistic Meta: annual revenue and net income 2007-2023
  • Basic Statistic Meta: annual revenue 2009-2023, by segment
  • Basic Statistic Meta: annual EBIT 2008-2023
  • Basic Statistic Meta annual ad spend 2014-2023
  • Basic Statistic Facebook: average revenue per user 2011-2023, by region
  • Basic Statistic Meta: quarterly federal lobbying expenses 2011-2024
  • Basic Statistic Net worth of the richest internet billionaires 2023

Benchmark

7
  • Basic Statistic Most used social networks 2024, by number of users
  • Basic Statistic Global year-on-year social media audience growth 2024
  • Basic Statistic Reach of most popular U.S. smartphone apps 2024
  • Premium Statistic U.S. market share of leading social media websites 2024
  • Basic Statistic Most valuable brands worldwide 2024
  • Basic Statistic Internet companies ranked by revenue 2017-2023
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2022-2023

Demographics

7
  • Basic Statistic Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
  • Basic Statistic Facebook: number of daily active users worldwide 2011-2023
  • Basic Statistic Facebook: monthly active users in North America 2010-2023
  • Basic Statistic Facebook's monthly active users APAC 2015-2023
  • Basic Statistic Facebook: monthly active users in Europe 2012-2023
  • Basic Statistic Facebook: distribution of global audiences 2024, by gender
  • Basic Statistic Facebook: distribution of global audiences 2024, by age and gender

Usage

6
  • Basic Statistic Countries with the most Facebook users 2024
  • Basic Statistic Web traffic referrers to Facebook.com 2023
  • Premium Statistic Global Facebook pages fan engagement rate 2023, by type of post
  • Premium Statistic Facebook brand post engagement 2023, by vertical
  • Premium Statistic Top web articles shared on Facebook from U.S. and UK publishers 2023
  • Basic Statistic Annual global app downloads of Facebook Messenger 2015-2023

Advertising and marketing

6
  • Premium Statistic Leading social media platforms used by marketers worldwide 2024
  • Premium Statistic Leading benefits of social media marketing according to marketers worldwide 2024
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023
  • Premium Statistic Facebook user engagement of leading U.S. and UK publishers 2023

Data requests and policy enforcement

9
  • Basic Statistic Global Facebook user data requests from federal agencies H1 2013- H1 2023
  • Basic Statistic Facebook user data requests from federal agencies & governments H1 2023, by country
  • Basic Statistic Facebook: fake account removal as of Q4 2023
  • Basic Statistic Facebook: adult sexual content removal as of Q3 2023
  • Basic Statistic Facebook: bullying and harassment content actions as of Q4 2023
  • Basic Statistic Facebook: hate speech content removal as of Q2 2024
  • Basic Statistic Facebook: terrorism content removal as of Q3 2023
  • Basic Statistic Facebook: violence and graphic content actions as of Q3 2023
  • Basic Statistic Facebook: content violation appeals as of Q3 2023

Public opinion

8
  • Premium Statistic Likelihood of purchasing Meta's ad-free subscription in the U.S. 2023, by age group
  • Premium Statistic Likelihood of purchasing Meta's ad-free subscription in the UK 2023, by age group
  • Basic Statistic U.S. adults who have a favorable impression of Facebook 2022
  • Basic Statistic U.S. adults who have a favorable impression of Facebook 2022, by age group
  • Basic Statistic U.S. adults who have a favorable impression of Facebook 2022, by gender
  • Basic Statistic Mark Zuckerberg: popularity in the U.S. 2022, by generation
  • Basic Statistic U.S. internet users who think social media is good or bad for society 2023
  • Basic Statistic U.S. internet users who think social media is good or bad for society 2023, by age

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