Social media: Douyin users in China

Consumer Insights report

Social media: Douyin users in China

This report offers the reader a comprehensive overview of Douyin users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Douyin users in China (''brand users'') against Chinese social media users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on social media: Douyin users in China

  • 45% of Douyin users are Millennials
  • There is a fairly even split of male and female Douyin users
  • Douyin users have a similar income distribution as social media users in general
  • Social media users in general and Douyin users specifically, live in similar type of communities
  • Similar aspects of life are important to Douyin users and other social media users

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