Smartphones: Samsung users in China

Consumer Insights report

Smartphones: Samsung users in China

This report offers the reader a comprehensive overview of Samsung users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Samsung users in China (''brand users'') against Chinese smartphone users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on smartphones: Samsung users in China

  • Samsung has a high share of users that are Millennials compared to the total online population
  • Compared to other smartphone brands, Samsung has a relatively high share of male users
  • Samsung has a larger share of users with a medium household income than other smartphone brands
  • 23% of Samsung users live in large cities
  • An honest and respectable life is less important to Samsung users than to other smartphone users

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