Smart home: Midea M-Smart owners in China

Consumer Insights report

Smart home: Midea M-Smart owners in China

This report offers the reader a comprehensive overview of Midea M-Smart owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Midea M-Smart owners in China (''brand users'') against Chinese owners of smart home devices in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on smart home: Midea M-Smart owners in China

  • Like other smart home brands, Midea M-Smart has a high share of owners that are Millennials
  • There is a fairly even split of male and female Midea M-Smart owners
  • Midea M-Smart has a larger share of owners with a medium household income than other smart home brands
  • 19% of Midea M-Smart owners live in cities with over 1 million inhabitants
  • Safety and security is more important to Midea M-Smart owners than to other owners of smart home devices

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