Messengers: Discord users in the United States

Consumer Insights report

Messengers: Discord users in the United States

This report offers the reader a comprehensive overview of Discord users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Discord users in the United States (''brand users'') against U.S. messenger users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on messengers: Discord users in the United States

  • Discord is more popular among Generation Z than other messenger services
  • Discord is more popular among male messenger users than female messenger users
  • Discord has a larger share of users with a high income than other messenger services
  • Discord users are more likely to live in cities and urban areas than messenger users in general
  • An honest and respectable life is less important to Discord users than to other messenger users

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