Lidl customers in Germany

Statistics report about Lidl customers in Germany

Lidl customers in Germany

This report consists of statistics providing insight into various characteristics and attitudes concerning Lidl customers in Germany. Demographic data reveal who the Lidl customer is by age group distribution, marital status, educational attainment and more. The subsequent chapters illustrate in numbers which purchase decisions Lidl customers make, as well as whether the price or brand of a product are an influencing factor. Finally, additional statistics display various brand rankings among Lidl customers, by product.

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Table of contents

Demographics

9
  • Premium Statistic Lidl customers in Germany 2021, by gender
  • Premium Statistic Lidl customers in Germany 2021, by age group
  • Premium Statistic Lidl customers in Germany 2021, by educational attainment
  • Premium Statistic Lidl customers in Germany 2021, by vocational education
  • Premium Statistic Lidl customers in Germany 2021, by occupation
  • Premium Statistic Lidl customers in Germany 2021, by professional position
  • Premium Statistic Lidl customers in Germany 2021, by marital status
  • Premium Statistic Lidl customers in Germany 2021, by number of children in household
  • Premium Statistic Lidl customers in Germany 2021, by net income

Consumer attitudes

6
  • Premium Statistic Lidl customers about looking for cheap deals in Germany 2021
  • Premium Statistic Lidl customers on the meaning of good food and drink in Germany 2021
  • Premium Statistic Lidl customers on attention to quality seals in Germany 2021
  • Premium Statistic Lidl customer opinions on healthy eating in Germany 2021
  • Premium Statistic Lidl customer opinions on ready-made meals in Germany 2021
  • Premium Statistic Lidl customer opinions on expensive cosmetics and body care products in Germany 2021

Brand and price awareness

5
  • Premium Statistic Lidl customers on brand vs. price when buying snacks in Germany 2021
  • Premium Statistic Lidl customers on brand vs. price when buying deep-frozen food Germany 2021
  • Premium Statistic Lidl customers on brand vs. price when buying chocolate Germany 2021
  • Premium Statistic Shopping frequency of Lidl customers Germany 2021
  • Premium Statistic Lidl customers Germany 2020, by grocery shopping days

Brand rankings

9
  • Premium Statistic Favorite soft drink brands among Lidl customers Germany 2021
  • Premium Statistic Favorite coffee brands among Lidl customers Germany 2020
  • Premium Statistic Favorite jam and preserve brands among Lidl customers Germany 2020
  • Premium Statistic Favorite quark, yogurt and pudding brands among Lidl customers in Germany 2020
  • Premium Statistic Favorite chocolate brands among Lidl customers Germany 2020
  • Premium Statistic Favorite chewing gum brands among Lidl customers Germany 2019
  • Premium Statistic Favorite salty snack brands among Lidl customers Germany 2020
  • Premium Statistic Favorite deep-frozen food brands among Lidl customers Germany 2020
  • Premium Statistic Favorite beer brands among Lidl customers Germany 2021
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