Social media usage in Japan

Statistics report on social media usage in Japan

Social media usage in Japan

This report provides information on the current usage of social media in Japan. Next to a general overview, it offers detailed information on the penetration rates of major services as well as survey data on user behavior and influencers.

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Table of contents

Overview

7
  • Premium Statistic Number of social media users Japan 2019-2028
  • Premium Statistic Social media penetration Japan 2019-2028
  • Premium Forecast Social networking services penetration rate Japan 2023, by age group
  • Premium Statistic Most popular social media in Japan FY 2023
  • Premium Statistic Social media platforms with highest user activity in Japan Q3 2023
  • Premium Statistic Most popular social media apps in Japan 2023, based on downloads
  • Premium Statistic Most popular social media apps in Japan 2023, based on app revenue

Penetration rates of major services

6
  • Premium Statistic LINE's penetration rate in Japan FY 2014-2023
  • Premium Statistic YouTube's penetration rate in Japan FY 2014-2023
  • Premium Statistic Instagram's penetration rate in Japan FY 2015-2023
  • Premium Statistic X's penetration rate in Japan FY 2014-2023
  • Premium Statistic Facebook's penetration rate in Japan FY 2014-2023
  • Premium Statistic TikTok's penetration rate in Japan FY 2018-2023

Penetration rates of major services by gender

6
  • Premium Statistic LINE's penetration rate in Japan FY 2023, by gender
  • Premium Statistic YouTube's penetration rate in Japan FY 2023, by gender
  • Premium Statistic Instagram's penetration rate in Japan FY 2023, by gender
  • Premium Statistic X's penetration rate in Japan FY 2023, by gender
  • Premium Statistic Facebook's penetration rate in Japan FY 2023, by gender
  • Premium Statistic TikTok's penetration rate in Japan FY 2023, by gender

Penetration rates of major services by age group

6
  • Premium Statistic LINE's penetration rate in Japan FY 2023, by age group
  • Premium Statistic YouTube's penetration rate in Japan FY 2023, by age group
  • Premium Statistic Instagram's penetration rate in Japan FY 2023, by age group
  • Premium Statistic X's penetration rate in Japan FY 2023, by age group
  • Premium Statistic Facebook's penetration rate in Japan FY 2023, by age group
  • Premium Statistic TikTok's penetration rate in Japan FY 2023, by age group

User behavior

6
  • Premium Statistic Average social media usage time per weekday Japan FY 2014-2023
  • Premium Statistic Average social media usage time per weekday Japan FY 2023, by gender
  • Premium Statistic Average social media usage time per weekday Japan FY 2023, by age
  • Premium Statistic Leading reasons for using social networking services in Japan 2023
  • Premium Statistic Share of people using social media as a source of information Japan FY 2023, by type
  • Premium Statistic Leading types of followed social media accounts Japan Q3 2023

Influencers

6
  • Premium Statistic Share of people who follow social media influencers Japan 2023
  • Premium Statistic Share of people who follow social media influencers Japan 2023, by gender
  • Premium Statistic Main reasons to trust influencers and personalities among young men in Japan 2023
  • Premium Statistic Main reasons to trust influencers and personalities among young women in Japan 2023
  • Premium Statistic Frequency of viewing PR posts on social media Japan 2023
  • Premium Statistic Purchase decision after seeing PR posts on social media Japan 2023, by age group
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