Online payment: Klarna users in Sweden

Consumer Insights report

Online payment: Klarna users in Sweden

This report offers the reader a comprehensive overview of Klarna users in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Klarna users in Sweden (''brand users'') against Swedish online payment users in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Klarna users in Sweden

  • The age distribution of Klarna users and online payment users overall is fairly similar
  • 55% of Klarna users are female
  • Consumers with a high income make up 39% of Klarna users
  • Online payment users in general and Klarna users specifically, live in similar type of communities
  • Safety and security is an important aspect of life for 66% of Klarna users

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