Laptops: Dell owners in the United Kingdom

Consumer Insights report

Laptops: Dell owners in the United Kingdom

This report offers the reader a comprehensive overview of Dell owners in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Dell owners in the United Kingdom (''brand users'') against UK laptop owners in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on laptops: Dell owners in the United Kingdom

  • Dell is more popular among Millennials than other laptop brands
  • Compared to other laptop brands, Dell has a relatively high share of male owners
  • Dell has a larger share of owners with a high income than other laptop brands
  • Dell owners are more likely to live in large cities than the average consumer
  • Career advancement is more important to Dell owners than to other laptop owners

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