Online payment: Klarna users in Austria

Consumer Insights report

Online payment: Klarna users in Austria

This report offers the reader a comprehensive overview of Klarna users in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Klarna users in Austria (''brand users'') against Austrian online payment users in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Klarna users in Austria

  • The age distribution of Klarna users and online payment users overall is fairly similar
  • Klarna is more popular among female online payment users than male online payment users
  • Klarna users have a similar income distribution as online payment users in general
  • Online payment users in general and Klarna users specifically, live in similar type of communities
  • Similar aspects of life are important to Klarna users and other online payment users

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