eCommerce in Germany

ecommerceDB Country Report

eCommerce in Germany

The eCommerce net sales of the top 500 German online stores accounted for about US$88 billion in 2021. Amazon.de heads the list of the top online stores by net sales in Germany in 2021. Other large and prominent players on the German market are e.g. otto.de, zalando.de, mediamarkt.de and ikea.com. The top 5 online stores in Germany accounted for 37% of the net sales of the top 500 online stores in 2021. This report provides a comprehensive overview of the German eCommerce market including consumer insights, market trends, and top store analyses.


What's included:

  • German online shopper analysis
  • German eCommerce market and trend analysis
  • Competitive landscape in Germany with a detailed top store analysis

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

The ecommerceDB Country Report ”eCommerce in Germany” provides a comprehensive overview of the state of the German eCommerce market regarding consumers, markets, and its top 500 online stores in 2021.

It depicts significant and comprehensive data about:

  • German online shoppers, providing detailed insights about their characteristics and shopping attitudes
  • the German eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
  • the competitive landscape in the German eCommerce market with key facts about the top players by German net sales in 2021, profound category analyses, and a full list of the German top 500 stores

The analysis in this report is based on exclusive data from ecommerceDB.com, the Statista Digital Market Outlook, and the Statista Global Consumer Survey.

ecommerceDB.com gives insights into more than 35,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

Report this content
FURTHER REPORTS

Recommended and recent reports

  • Digital retail media advertising worldwide
  • Online shopping in Italy
  • Furniture and e-commerce in the United States
  • Amazon
  • E-commerce in the United Kingdom (UK)
  • App stores
  • Online shopping behavior in the United States
  • Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior
  • eBay Inc.
  • E-commerce in the Nordics
  • Digital coupons and deals in the United States
  • E-commerce in Colombia
  • E-commerce in Indonesia
  • E-commerce in Brazil
  • Beauty and personal care e-commerce in the United States
  • Internet usage in Latin America
  • E-commerce in France
  • Amazon Prime
  • E-commerce in Italy
  • E-commerce in Vietnam

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)