Online shops: Amazon shoppers in Spain

Consumer Insights report

Online shops: Amazon shoppers in Spain

This report offers the reader a comprehensive overview of Amazon shoppers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in Spain (''brand users'') against Spanish online shoppers in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online shops: Amazon shoppers in Spain

  • The age distribution of Amazon shoppers and online shoppers overall is fairly similar
  • There is a fairly even split of male and female Amazon shoppers
  • Consumers with a high income make up 36% of Amazon shoppers
  • Online shoppers in general and Amazon shoppers specifically, live in similar type of communities
  • Similar aspects of life are important to Amazon shoppers and other online shoppers

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