Millennials in Italy

Statistics report on the Millennials in Italy

Millennials in Italy

This report provides a range of selected statistics and key data about financial habits, shopping behavior, and media usage among Millennials in Italy. Apart from a demographic overview, the report presents consumption trends and the use of traditional and digital media of the Italian population born between early 80s and mid 90s.

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Table of contents

Demographic overview

3
  • Premium Statistic Italian population in 2024, by age group
  • Basic Statistic Female population in Italy 2019, by age group
  • Basic Statistic Male population in Italy 2019, by age group

Financial habits

3
  • Premium Statistic Stressful financial issues among Italian Millennials in 2019
  • Premium Statistic Italian Millennials' opinions on cashless future 2019
  • Premium Statistic Use of banking apps among millennials in Italy 2019

Spending and consumption habits

8
  • Premium Statistic Millennials' preferences towards big and local brands 2018, by product type
  • Premium Statistic Millennials' opinions about eco-friendly and healthy products in Italy 2018
  • Premium Statistic Expectations of Millennials in Italy about brick-and-mortar stores 2018
  • Basic Statistic Features of sustainable food and beverages among Italian Millennials 2019
  • Basic Statistic Italy: influences on consumer goods purchase 2019, by age group
  • Premium Statistic Share of individuals shopping online in Italy 2019, by age group
  • Premium Statistic Reasons for not shopping online in Italy 2019, by age group
  • Premium Statistic Italian Millennials consumption habits after the coronavirus in 2020

Traditional media

4
  • Basic Statistic Television viewers in Italy 2023, by age
  • Basic Statistic Radio audience in Italy 2023, by age
  • Basic Statistic Millennials news readership in Italy 2021-2022
  • Premium Statistic Popular music genres among Italian Millennials 2019

Online media

6
  • Premium Statistic Number of Millennials daily internet users in Italy April 2022
  • Premium Statistic Most popular VoD platforms with 18-34-year-olds Italy 2020
  • Premium Statistic Mobile apps used by Italian Millennials in 2019, by category
  • Basic Statistic Spotify mobile unique users in Italy 2019, by age group
  • Basic Statistic Netflix mobile unique users in Italy 2019, by age group
  • Basic Statistic Apple Music mobile unique users in Italy 2019, by age group
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