Influencer marketing in France

Statistics report on influencer marketing in France

Influencer marketing in France

This report offers statistical information on influencer marketing in France. After an overview of the general data about the French advertising market and the digital one in particular, the report provides insights on the creators' perspective on their job. In addition to this, further data allows a deeper understanding of influencer marketing's impact on consumer behavior and the impact of the June 2023 law in regard to influencer regulation in the country.

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Table of contents

Overview

7
  • Premium Statistic Ad spending of traditional & digital media France 2018-2023
  • Premium Statistic Ad spending growth of digital advertising in France 2019-2028
  • Premium Forecast Digital Market Outlook: social media ad revenue in France 2019-2028, by device
  • Premium Statistic Social referrals to e-commerce sites in France 2022-2024, by device
  • Premium Statistic Influencer marketing spending in France 2017-2028
  • Premium Statistic Influencer marketing spending growth rate in France 2018-2028
  • Premium Statistic Perception of influencer's law positive impact in France 2023, by stakeholder

Creators' perspective

4
  • Premium Statistic Most preferred social media for influencer marketing in France 2023
  • Premium Statistic Most sought-after brand-influencer partnership types in France 2023
  • Premium Statistic Influencers' earnings in France 2021-2023
  • Premium Statistic Leading changes introduced by influencer law in France 2023

Consumer insights

5
  • Premium Forecast France: social networks used regularly 2022
  • Basic Statistic Primary online channel for brand research in France 2024
  • Premium Statistic New brand discovery channels in France 2024
  • Premium Forecast Most popular influencer genres in France 2024
  • Premium Statistic Leading ethical demands towards influencers in France 2023

Spotlight: Instagram & TikTok

7
  • Premium Statistic France Instagram users 2024, by gender
  • Basic Statistic France Instagram users 2024, by age group
  • Premium Statistic Leading brands on Instagram France 2023, by reach
  • Premium Statistic Share of Instagram influencers in France 2023, by category
  • Premium Statistic Ranking of influencer segments on Instagram in France 2023, by followers base
  • Premium Forecast TikTok users in France 2018-2028
  • Premium Statistic TikTok: distribution of France audiences 2024, by gender
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