Grocery stores: D-Mart shoppers in India

Consumer Insights report

Grocery stores: D-Mart shoppers in India

This report offers the reader a comprehensive overview of D-Mart shoppers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark D-Mart shoppers in India (''brand users'') against Indian grocery store shoppers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on grocery stores: D-Mart shoppers in India

  • 47% of D-Mart shoppers are Millennials
  • D-Mart has more male than female shoppers
  • D-Mart has a larger share of shoppers with a high income than other grocery stores
  • D-Mart shoppers are more likely to live in cities and urban areas than grocery store shoppers in general
  • Similar aspects of life are important to D-Mart shoppers and other grocery store shoppers

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