Digital advertising in Latin America

Statistics report on digital advertising in Latin America

Digital advertising in Latin America

A compilation of the latest data on the digital advertising industry in Latin America. The report provides global and regional overviews before delving into online ad formats and the Latin American mobile ad segment. It also contains insights into the region's online audience and a spotlight chapter focused on its digital retail media landscape.

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Table of contents

Global overview

4
  • Premium Statistic Distribution of advertising spending worldwide 2018-2028, by medium
  • Premium Forecast Digital Market Outlook: digital advertising spending worldwide 2018-2028, by format
  • Premium Statistic Mobile ad spending worldwide 2018-2024
  • Premium Forecast Digital Market Outlook: largest digital ad markets worldwide 2023

Latin American overview

6
  • Premium Statistic Online and offline advertising spending in Latin America 2017-2027
  • Premium Statistic Annual digital ad spending in Latin America 2022-2024
  • Premium Statistic Annual change in digital ad spending in Latin America 2023-2024
  • Premium Statistic Digital ad spend as a percentage of total ad expenditure in Latin America 2022-2024
  • Premium Forecast Digital ad spend per internet user in Latin America 2023, by country
  • Premium Forecast Digital ad spend in Latin America 2022, by region

Formats

6
  • Premium Forecast Digital ad spend in Latin America and the Caribbean 2024, by format
  • Premium Statistic Share of digital ad spend in selected countries in Latin America 2023, by format
  • Premium Forecast Search media ad spend in Latin America 2022, by country
  • Premium Forecast Digital video ad spend in Latin America & the Caribbean 2022, by country
  • Premium Forecast Influencer advertising spending in Latin America & the Caribbean 2017-2029, by market
  • Premium Forecast Programmatic market share in Latin America 2022, by country

Mobile

4
  • Premium Statistic Digital ad spend in selected markets in Latin America 2024, by device
  • Premium Forecast Mobile ad spending in selected countries in Latin America 2024
  • Premium Forecast Mobile ad spend growth in Latin America 2022, by country
  • Premium Forecast Mobile ad spend share in Latin America 2022, by country

Audience

5
  • Premium Statistic Latin America & the Caribbean: internet penetration 2024, by region
  • Basic Statistic Number of internet users in Latin America 2024, by country
  • Premium Statistic Mobile internet users in Latin America 2023-2030
  • Premium Statistic Share of shoppers researching brands online in selected markets in Latin America 2023
  • Premium Statistic Brand discovery via social media ads in Latin America Q3 2023, by country

Spotlight: digital retail media

6
  • Premium Statistic Digital retail media ad revenues in Latin America 2021-2027
  • Premium Statistic Annual change in digital retail media ad spending in Latin America 2023-2024
  • Premium Statistic Digital retail media ad revenue of selected platforms in Latin America 2023
  • Premium Statistic Share of online retail media ad revenue in Latin America 2023, by player
  • Premium Statistic Change in digital retail media ad revenue in Latin America 2023, by player
  • Premium Statistic E-commerce professionals' top digital retail media ad formats in Latin America 2023
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FURTHER REPORTS

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