E-commerce in Poland

Statistics report on the e-commerce market in Poland

E-commerce in Poland

This report presents insights and statistics on the e-commerce market in Poland. It provides an overview of the market and contains statistics on consumer online spending and shopping behavior. The report also includes data on the most relevant online retailers and websites, as well as information on mobile commerce, digital payment methods and delivery.

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Table of contents

Market overview

9
  • Premium Statistic Value of e-commerce market in Poland 2014-2027
  • Premium Statistic Number of registered e-commerce stores in Poland 2013-2024
  • Premium Statistic Ranking of Polish e-commerce companies 2023, by company value
  • Premium Statistic Most frequently made purchases on marketplace platforms in Poland 2023
  • Basic Forecast Top online stores in Poland 2023
  • Premium Statistic Cross-border e-commerce usage in Poland 2015-2024
  • Premium Statistic Share of online shoppers in Poland 2015-2023
  • Premium Statistic Age distribution of online shoppers in Poland 2015-2024
  • Premium Statistic Online shopping in Poland 2015-2024, by gender

Mobile commerce

5
  • Premium Statistic Purchases made with mobile devices in Poland 2022-2024
  • Premium Statistic Mobile apps used in online stores in Poland 2023, by product category
  • Premium Statistic Products purchased through mobile apps of online stores in Poland 2023
  • Premium Statistic Most common problems when shopping online via a mobile device in Poland 2023-2024
  • Premium Statistic Frequency of using mobile apps of online stores in Poland 2023

Re-commerce & social commerce

8
  • Premium Forecast Recommerce revenue in Poland 2019-2029, by segment
  • Premium Forecast Recommerce users in Poland 2019-2029, by segment
  • Premium Statistic Categories of used products bought online in Poland 2023-2024
  • Premium Forecast Social commerce revenue in Poland 2018-2028
  • Premium Statistic Leading social media on which Poles buy products 2022-2023
  • Premium Statistic Share of people who made purchases through social media in Poland 2023-2024
  • Premium Statistic Types of products bought through social media in Poland 2023-2024
  • Premium Statistic Frequency of buying on social media in Poland 2023-2024

Online stores

7
  • Premium Statistic Most popular online shops by number of users in Poland 2022-2023
  • Premium Statistic Most popular online shops by reach in Poland 2022-2023
  • Premium Statistic Best online shops in Poland 2023, by the highest rate
  • Premium Statistic Highest rated online stores for children's goods in Poland 2023
  • Premium Statistic Best online grocery stores in Poland 2023, by the highest rate
  • Premium Statistic Best online stores for sports goods in Poland 2023, by the highest rate
  • Premium Statistic Best online book and multimedia shops in Poland 2023, by the highest rate

Allegro

5
  • Premium Statistic Number of active buyers on Allegro in Poland 2017-2023
  • Premium Statistic Allegro adjusted EBITDA in Poland 2017-2023
  • Premium Statistic Income statement of Allegro in Poland 2020-2023
  • Premium Statistic Revenues of Allegro in Poland 2017-2023, by revenue type
  • Premium Statistic Net revenues of Allegro in Poland 2017-2023

Online shopping behavior

8
  • Premium Statistic Main reasons for shopping online in Poland 2022-2024
  • Premium Statistic Factors in choosing online store for shopping in Poland in 2022, by gender
  • Premium Statistic Most popular product categories researched online bought offline in Poland 2022-2024
  • Premium Statistic Most popular product categories researched offline bought online in Poland 2022-2024
  • Premium Statistic Most popular online shopping categories in Poland 2022-2024
  • Premium Statistic Product categories bought online from abroad in Poland 2022-2024
  • Premium Statistic Products customers would purchase online for the first time in Poland 2022-2024
  • Premium Statistic Frequency of buying online in Poland 2023

Payment methods & spending

7
  • Premium Statistic Most popular forms of online electronic payment Poland 2022-2023
  • Premium Statistic Most popular e-commerce payment services in Poland 2016-2024
  • Premium Statistic Average monthly spending on online shopping in Poland 2023-2024, by product category
  • Premium Statistic Total amount spent in consumer ecommerce categories in Poland 2021-2023
  • Premium Statistic Year-on-year growth spent in ecommerce categories in Poland 2023
  • Premium Statistic Frequency of BNPL payments usage in Poland 2023
  • Premium Statistic Type of products purchased using BNPL payments in Poland 2023

Delivery

7
  • Premium Statistic E-commerce delivery methods used in Poland 2022-2024
  • Premium Statistic Most used online shipping provider by Polish online shoppers 2020-2024
  • Premium Statistic Parcel vending machines chosen most often when shopping online in Poland 2024
  • Premium Statistic Return of goods after online purchase in Poland 2023
  • Premium Statistic Product return methods preferred by online consumers in Poland 2022-2023
  • Premium Statistic Reasons for returning the goods after online purchase in Poland 2023
  • Premium Statistic Revenues from domestic and international courier shipments in Poland 2017-2023

Forecasts

8
  • Premium Statistic Online retail users in Poland 2017-2029
  • Premium Statistic E-commerce revenue in Poland 2017-2029
  • Premium Statistic Fashion e-commerce revenue forecast in Poland 2017-2029
  • Premium Statistic Electronics e-commerce revenue forecast in Poland 2017-2029
  • Premium Statistic Toys and hobby e-commerce revenue forecast in Poland 2017-2029
  • Premium Statistic Furniture e-commerce revenue forecast in Poland 2017-2029
  • Premium Statistic Food e-commerce revenue forecast in Poland 2017-2029
  • Premium Statistic Internet user penetration rate in Poland 2019-2029
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