Search advertising in the United States

Statistics report on search advertising in the United States

Search advertising in the United States

This report has been compiled to provide statistical information about search advertising in the United States. After an overview of ad investments in this format, it goes on to present information about market leaders, industry metrics, as well as insights into the marketers' and consumers' perspective.

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Table of contents

Spending

7
  • Premium Statistic Search ad spend worldwide 2018-2028
  • Premium Statistic Search ad spending worldwide 2024, by type
  • Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
  • Premium Forecast Digital Market Outlook: search ad spending change U.S. 2020-2028, by device
  • Premium Forecast Ad spending per internet user of search advertising in the U.S. 2019-2028
  • Premium Forecast Digital Market Outlook: search ad spend per internet user U.S. 2019-2028, by device
  • Premium Forecast Mobile ad spend in the U.S. 2017-2028, by format

Market leaders

6
  • Premium Statistic Search ad spending in the U.S. 2024-2026, by company
  • Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
  • Premium Statistic Digital ad revenue share in the U.S. 2021-2026, by company
  • Premium Statistic Leading search engines in the United States 2015-2024, by market share
  • Premium Forecast Most used search engines by brand in the U.S. 2024
  • Premium Statistic Leading mobile search engines in the U.S. 2018-2024, by market share

Metrics

6
  • Premium Statistic Search ads metrics in the U.S. 2024
  • Premium Statistic Search ads metrics growth in the U.S. 2024
  • Premium Statistic Search ads CTR in the U.S. 2024, by industry
  • Premium Statistic Search ads conversion rate in the U.S. 2024, by industry
  • Premium Statistic Search ads CPL in the U.S. 2024, by industry
  • Premium Statistic Search ads CPC in the U.S. 2024, by industry

Marketer perspectives

5
  • Premium Statistic Leading ad formats in retail media campaigns in the U.S. 2024
  • Premium Statistic Leading retail media platforms in North America 2023
  • Premium Statistic Effectiveness of chat-based search advertising in the U.S. 2023
  • Premium Statistic Ad formats with highest brand safety risk in the U.S. 2022
  • Basic Statistic Top skills Gen Z & millennial content marketers wanted to develop in the U.S. 2024

Consumer attitudes

10
  • Basic Statistic U.S. adults preferred methods for online search 2024
  • Basic Statistic U.S. customer satisfaction with online portals and search engines 2000-2024
  • Basic Statistic U.S. customer satisfaction with internet portals and search engines 2024
  • Premium Statistic Digital media with fastest-growing importance for product discovery in the U.S. 2022
  • Premium Statistic Media with ads more relevant than on Google in the U.S. 2024
  • Premium Statistic Trust in product research results in U.S. 2024, by platform
  • Premium Statistic Perceived change in ease of identification of paid search results in the U.S. 2024
  • Premium Statistic Difficulty in differentiating between sponsored & non-sponsored search results US '23
  • Premium Statistic Perceived change in sponsored search engine results volume in the U.S. 2023
  • Premium Statistic Trust in product suggestions from general AI applications in the U.S. 2024
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FURTHER REPORTS

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