Back-to-college market

Statistics report on the back-to-college market in the U.S.

Back-to-college market

This report provides statistical information about the back-to-college market in the United States. With tuition costs rising yearly and recent waves of inflation, back-to-college consumers face several obstacles. The report begins with an overview, followed by a chapter on average expenditure, a chapter on total expenditure, a chapter on back-to-college shopping behavior, and lastly, a look at consumer attitudes towards college.

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Table of contents

Overview

8
  • Basic Statistic College enrollment in public and private institutions in the U.S. 1965-2031
  • Premium Statistic Top 10 most important factors in deciding upon a specific college in the U.S. in 2023
  • Premium Statistic College payment - how typical U.S. families pay for college, by contribution 2024
  • Premium Statistic Student borrowing - federal student loans taken out, by average amount 2011-2024
  • Premium Statistic Leading consumer spending events by expected average spend in the U.S. 2023
  • Premium Statistic Combined back-to-school and back-to-college spending in the U.S. 2007-2024
  • Premium Statistic Back-to-college spending in the U.S. 2009-2024
  • Premium Statistic Average back-to-college expenditure per household in the U.S. 2009-2024

Average expenditure by category

6
  • Premium Statistic Back-to-college electronics: amount U.S. consumers planned to spend 2007-2024
  • Premium Statistic Back-to-college clothing: amount U.S. consumers planned to spend 2007-2024
  • Premium Statistic Back-to-college shoes: amount U.S. consumers planned to spend 2007-2024
  • Premium Statistic Amount U.S. consumers planned to spend on back-to-college food 2017-2024
  • Premium Statistic Back-to-college furnishings: amount U.S. consumers planned to spend 2007-2024
  • Premium Statistic Back-to-college school supplies: amount U.S. consumers planned to spend 2007-2024

Total expenditure by category

6
  • Premium Statistic U.S. consumer planned expenditure on back-to-college electronics 2007-2024
  • Premium Statistic Back-to-college clothing: total expenditure by U.S. consumers 2007-2024
  • Premium Statistic Total planned expenditure on shoes by U.S. consumers for back-to-college 2007-2024
  • Premium Statistic U.S. planned expenditure on back-to-college food items 2009-2024
  • Premium Statistic U.S. planned expenditure on back-to-college dorm or apartment furnishings 2007-2024
  • Premium Statistic U.S. consumer planned expenditure on back-to-college school supplies 2007-2024

Consumer behavior

8
  • Premium Statistic Impact of the state of the economy on back-to-college shopping in the U.S. 2022-2024
  • Premium Statistic Back-to-college shopping in the U.S.: anticipated shopping location 2024
  • Premium Statistic How students planned to finance their back-to-college spending in the U.S. 2023
  • Premium Statistic Age groups back-to-school consumers are shopping for in the U.S. 2023
  • Premium Statistic What college students spent the most on in a typical month in the U.S. in 2023
  • Premium Statistic Items back-to-school/college shoppers bought for use in school in the U.S. 2023
  • Basic Statistic Expected total back-to-college spending of U.S. parents 2013-2022
  • Premium Statistic Share of U.S. back-to-college shoppers' spending by sales channel 2022

Attitudes towards college

6
  • Premium Statistic Belief that benefits of college exceed the cost in the United States 2024
  • Premium Statistic U.S. beliefs on whether college is a smart investment or a gamble 2023, by generation
  • Premium Statistic Gen Z teens on whether college is a smart investment U.S. 2023, by demographic
  • Premium Statistic Confidence about covering college costs 2023 in the U.S., by income
  • Premium Statistic Confidence about covering college costs in the U.S. 2024, by race
  • Premium Statistic Confidence about covering college costs in the U.S. 2023
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