Beauty and personal care e-commerce in the United States

Statistics report on beauty and personal care e-commerce in the United States

Beauty and personal care e-commerce in the United States

This report has been compiled to provide statistical information about beauty and personal care e-commerce in the United States. It provides an overview of the market volume and furthermore contains statistics on leading cosmetics and personal care retailers, shopping behavior, and a spotlight chapter on Gen Z beauty shoppers.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

8
  • Premium Forecast Revenue of personal care e-commerce in selected countries worldwide 2023
  • Premium Forecast Revenue of cosmetics e-commerce in selected countries worldwide 2023
  • Premium Statistic Top countries for the online beauty and cosmetics industry globally 2024, by traffic
  • Premium Forecast E-commerce revenue in the United States 2023, by segment
  • Premium Forecast Beauty and personal care e-commerce revenue in the U.S. 2019-2029
  • Premium Forecast Beauty & personal care e-commerce revenue in the U.S. 2017-2029, by segment
  • Premium Forecast ARPU in the beauty and personal care e-commerce segment in the U.S. 2019-2029
  • Premium Forecast Online and offline split in the beauty and personal care market in the U.S. 2024

Leading stores

5
  • Premium Forecast Top 10 personal care online stores in the U.S. 2023
  • Basic Forecast Top beauty online stores in the U.S. 2023, by net sales
  • Premium Statistic Most visited beauty and cosmetics websites in the U.S. 2024
  • Premium Statistic Top beauty websites in the U.S. 2024, by share of voice
  • Basic Statistic Most well-known beauty and health online shops in the United States 2023

Leading channels

7
  • Premium Statistic E-commerce websites where buyers start online beauty shopping in the U.S. 2023
  • Premium Statistic Websites or stores shoppers visit when searching new beauty products in the U.S. 2023
  • Premium Statistic Share of consumers who complete beauty purchases online in the U.S. 2024, by channel
  • Premium Statistic Leading purchase channels for beauty shoppers in the U.S. 2023
  • Premium Statistic Leading purchase channels for skincare shoppers in the U.S. 2023
  • Basic Statistic Favorite shopping channels among beauty shoppers in the U.S. 2023
  • Basic Statistic Leading social media platforms for online beauty purchases in the U.S. 2023

Online shopping

7
  • Premium Forecast Most popular categories for online purchases in the U.S. 2024
  • Premium Statistic Beauty online shopping frequency in the U.S. 2023
  • Premium Statistic Purchase intent clicks of beauty e-commerce in the U.S. 2023, by day
  • Premium Statistic Most helpful webpage product details when shopping for beauty online in the U.S. 2024
  • Premium Statistic Brand features appealing online beauty and skincare shoppers in the U.S. 2023
  • Premium Statistic Online beauty shoppers who read reviews in the U.S. 2023
  • Premium Statistic Never-tried products as share of online beauty purchases in the U.S. 2023

Users and spending habits

6
  • Premium Forecast Users in the beauty and personal care market in the U.S. 2019-2029
  • Premium Statistic Share of shoppers buying beauty products online in the U.S. 2023, by generation
  • Premium Statistic Share of shoppers buying beauty products online in the U.S. 2023, by gender
  • Premium Statistic Beauty consumers expected online spending in the U.S. 2024
  • Premium Statistic Beauty product spending intentions in the U.S. 2023, by channel
  • Premium Statistic Average monthly spend on online beauty products in the U.S. 2023

Spotlight: Gen Z shoppers

5
  • Premium Statistic Most popular product discovery channels for Gen Z beauty shoppers in the U.S. 2024
  • Premium Statistic Top Gen Z search and purchase channels for beauty items online in the U.S. 2023
  • Premium Statistic Top factors that influence Gen Z's purchase of beauty products online U.S. 2023
  • Premium Statistic Gen Z monthly online beauty expenditure in the U.S. 2023
  • Basic Statistic Impact of influencers on beauty products purchases among U.S. Gen Z 2024
Report this content
FURTHER REPORTS

Recommended and recent reports

  • E-commerce in Japan
  • B2C e-commerce in Japan
  • Online shopping behavior in Japan
  • Internet usage worldwide
  • Mobile app monetization
  • E-commerce in the United States
  • App stores
  • E-commerce in India
  • Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior
  • eBay Inc.
  • E-commerce in the Nordics
  • ASOS
  • Digital coupons and deals in the United States
  • E-commerce in Indonesia
  • E-commerce in Germany
  • Luxury goods market in China
  • Beauty and personal care e-commerce in the United States
  • Digital payments in China
  • E-commerce in Canada
  • E-commerce in France

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu