Online shopping behavior in the United States

Statistics report about online shopping behavior in the United States

Online shopping behavior in the United States

This report has been compiled to provide statistical information about online shopping behavior of consumers in the United States. It presents information on shopping habits in general, with focuses on online shopping, how consumers shop online versus offline, the perception of Artificial Intelligence (AI) within e-commerce, and holiday shopping.

Table of contents

Overview

6
  • Premium Statistic Quarterly e-commerce share in total U.S. retail sales 2010-2024
  • Premium Statistic Quarterly U.S. e-commerce retail sales 2009-2024
  • Premium Statistic Penetration rate of e-commerce in the U.S. 2020-2029
  • Premium Statistic E-commerce as share of total retail sales in the U.S. 2019-2027
  • Premium Statistic ACSI - U.S. customer satisfaction with online retail as of 2024
  • Basic Statistic ACSI - U.S. customer satisfaction with Amazon.com 2024

Offline versus online shopping

4
  • Premium Statistic Retail sales channel share in the United States 2022-2028
  • Premium Forecast Sources of inspiration for new products in the U.S. 2024
  • Premium Forecast Sources of information about products in the U.S. 2024
  • Premium Statistic Consumers that would shop mostly online vs. offline worldwide 2023, by country

Online shopping behavior

10
  • Premium Forecast Most popular categories for online purchases in the U.S. 2024
  • Premium Forecast Drivers of online purchases in the U.S. 2023
  • Premium Statistic Foreign countries where U.S. shoppers last bought online 2023
  • Premium Statistic Leading Chinese online marketplaces in the U.S. 2024
  • Premium Statistic Cart abandonment rate in the United States 2024
  • Premium Statistic Brand opinion change for shopping apps among U.S. consumers 2023
  • Premium Statistic Consumer satisfaction with AR in e-commerce in the U.S. 2024, by age
  • Premium Statistic Shoppers' opinions on AR vs. traditional marketing materials in e-tail in U.S. 2024
  • Premium Statistic Importance of sustainable packaging in recommending an online store in the U.S. 2023
  • Premium Statistic Main reasons consumers give company feedback in the United States 2023

AI perception

4
  • Premium Statistic People thinking AI improves customer experience in the U.S. 2024
  • Premium Statistic AI access to personal data when shopping in the U.S. 2024
  • Premium Statistic Negative brand perception due to AI-driven personalization in the U.S. 2024
  • Premium Statistic Online shoppers who believe AI can assist with fast answers in the U.S. 2024

Holiday shopping habits

6
  • Basic Statistic U.S. consumers' preferred types of retailers for holiday shopping 2023
  • Premium Statistic Share of online vs. in-store holiday spending in the United States 2023
  • Premium Statistic Products consumers plan to buy online on Black Friday in the U.S. 2023, by gender
  • Premium Statistic Holiday online shopping intention in the U.S. 2023
  • Premium Statistic Online consumers shopping during Cyber week in the U.S. 2023, by age
  • Premium Statistic Where consumers go to find the best Black Friday deals in the U.S. 2023

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