Automobile advertising in the United States

Statistics report on advertising in the U.S. automobile industry

Automobile advertising in the United States

This report has been compiled to provide statistical information about automobile advertising in the United States. It includes data on advertising spending in the industry, leading advertisers, and brand perception.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Automobile industry overview

4
  • Premium Statistic Revenue of leading carmakers worldwide 2024
  • Premium Statistic Most valuable automotive brands worldwide by brand value 2024
  • Premium Statistic U.S. motor vehicle and parts advanced retail trade revenue 2000-2023
  • Premium Statistic U.S.: Annual car sales 1951-2023

Automotive advertising benchmarks

7
  • Premium Statistic Change in automotive ad spend worldwide from 2014 to 2023
  • Premium Statistic Automotive ad spend in the U.S. 2021-2023
  • Premium Statistic U.S. measured media ad spend 2022, by category
  • Premium Statistic Categories with the largest ad spend growth in the U.S. 2022
  • Premium Statistic U.S. car dealers' ad spend 2015-2022
  • Premium Statistic U.S. car dealers' average ad spend 2022, by medium
  • Premium Statistic Breakdown of U.S. car dealers' advertising spending 2002-2022, by medium

Automotive ad spend

7
  • Premium Statistic Automotive ad spend on TV in the U.S. 2019-2021
  • Premium Statistic Automotive's display ad spend in the U.S. 2019-2021
  • Premium Statistic Automotive ad spend on radio in the U.S. 2019-2021
  • Premium Statistic Automotive ad spend on OOH advertising in the U.S. 2019-2021
  • Premium Statistic Automotive ad spend on newspapers in the U.S. 2019-2021
  • Premium Statistic Automotive ad spend on magazines in the U.S. 2019-2021
  • Premium Statistic Automotive ad spend on cinema in the U.S. 2019-2021

Leading advertisers

8
  • Premium Statistic Advertising spending of selected automobile manufacturers in the U.S. 2022
  • Premium Statistic Ad spend per vehicle sold of selected car brands in the U.S. 2022
  • Premium Statistic Leading automakers by share of TV ad spend in the U.S. 2023
  • Premium Statistic General Motors' advertising spending in the U.S. 2007-2022
  • Premium Statistic Ford Motor's advertising spending in the U.S. 2007-2022
  • Premium Statistic Toyota's advertising spending in the U.S. 2007-2022
  • Premium Statistic Stellantis: ad spend in the U.S. 2012-2022
  • Premium Statistic Honda Motor's advertising spending in the U.S. 2007-2022

Brand perception

5
  • Premium Statistic Most valuable automotive brands worldwide by brand value 2024
  • Basic Statistic Most trusted brands in the automotive and mobility category in the U.S. 2022
  • Premium Statistic Car brand perception survey in the United States 2024
  • Premium Statistic U.S. consumer satisfaction: car & light vehicle brands 2024
  • Premium Statistic Shoppers' brand loyalty in the U.S. by industry 2022

Spotlight: Car dealerships

6
  • Premium Statistic Leading ad media among car dealerships in the U.S. 2022
  • Premium Statistic Factors influencing ad medium choice among car dealerships in the U.S. 2022
  • Premium Statistic Ad media car dealership executives wanted to test in the U.S. 2022
  • Premium Statistic Ad media with highest ROI among car dealerships in the U.S. 2022
  • Premium Statistic Media driving traffic to car dealership websites in the U.S. 2022
  • Premium Statistic Media driving traffic to car dealership showrooms in the U.S. 2022
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Advertising industry in South Korea
  • Social media advertising and marketing worldwide
  • TikTok advertising & marketing in the United States
  • X (formerly Twitter)
  • Advertising in the United Kingdom (UK)
  • Content marketing worldwide
  • Trade show and event marketing
  • B2B advertising and marketing in the U.S.
  • Digital advertising in the United Kingdom (UK)
  • Instagram advertising and marketing
  • Digital advertising in Europe
  • Programmatic advertising worldwide
  • Advertising in Turkey
  • Sports brands
  • Facebook usage in the United States
  • Advertising in Germany
  • TV advertising worldwide
  • Brands in India
  • E-mail usage in the United States
  • Digital advertising in Canada

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)