Online dating: Badoo users in the United Kingdom

Consumer Insights report

Online dating: Badoo users in the United Kingdom

This report offers the reader a comprehensive overview of Badoo users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Badoo users in the United Kingdom (''brand users'') against UK online dating users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online dating: Badoo users in the United Kingdom

  • Badoo is more popular among Generation Z than other online dating services
  • Compared to other online dating services, Badoo has a relatively high share of male users
  • Badoo has a larger share of users with a low income than other online dating services
  • Badoo users are more likely to live in small towns than online dating users in general
  • Social justice is less important to Badoo users than to other online dating users

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