Live streaming in China

Statistics report about live streaming in China

Live streaming in China

This report presents an in-depth overview of China's live streaming market. After the most important industry figures, the report then dives into three core market segments, namely e-commerce, entertainment, and gaming. Data on segment size, key market players, user insights are covered.

Table of contents

Overview

6
  • Premium Statistic Revenue of internet audiovisual content in China 2023, by type
  • Premium Statistic Penetration rate of live streaming in China 2016-2023
  • Premium Statistic Number of live streamers in China 2016-2023
  • Premium Statistic Number of live streaming users in China 2023, by market segment
  • Premium Statistic Demand of live streamers in China 2020-2025
  • Premium Statistic Leading live streaming apps in China 2024, based on MAUs

E-commerce

7
  • Premium Statistic Transaction value of live commerce in China 2017-2023
  • Premium Statistic Breakdown of GMV of leading live commerce platforms in China 2022, by platform
  • Premium Statistic TikTok/Douyin: brand value 2021-2024
  • Premium Statistic Brand value of Taobao evaluated by Brand Finance 2019-2024
  • Premium Statistic Revenue breakdown of Kuaishou 2019-2023, by segment
  • Premium Statistic Number of live streaming e-commerce users in China 2020-2023
  • Premium Statistic Average annual expenditure on live commerce China 2018-2023

Entertainment

6
  • Premium Statistic Market size of live entertainment streaming in China 2016-2024
  • Premium Statistic Penetration rate of major live entertainment streaming apps in China 2022
  • Premium Statistic Annual revenue of Inkeverse Group 2018-2023
  • Premium Statistic Annual revenue of Huafang Group 2019-2023, by product
  • Premium Statistic Number of live entertainment streaming users in China 2020-2023
  • Premium Statistic Most popular categories of live streaming in China 2023

Gaming

6
  • Premium Statistic Market size of game streaming in China 2018-2022
  • Premium Statistic Leading eSports live-stream apps in China 2024, based on MAUs
  • Premium Statistic Live streaming revenue of Huya 2018-2023
  • Premium Statistic Live streaming revenue of Douyu Holdings 2017-2023
  • Premium Statistic Number of video game livestreaming users in China 2020-2023
  • Premium Statistic Average daily time spent on video and audio apps in China 2023, by app segment

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)