Marketing in the United States

Statistics report on marketing in the United States

Marketing in the United States

A compilation of the latest statistics on the United States' marketing industry. The report provides an overview of the sector before diving into mobile marketing, social media marketing, and the usage of artificial intelligence (AI). It also features data on employment in the U.S. marketing segment. An outlook chapter highlights the market's upcoming challenges.

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Table of contents

Overview

7
  • Premium Statistic Marketing spending in the U.S. 2019-2023, by channel
  • Premium Statistic Share of company's revenue spent on marketing according to CMOs in the U.S. 2011-2024
  • Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2024, by industry
  • Premium Statistic Expected change in marketing spending according to CMOs in the U.S. 2012-2025
  • Premium Statistic Online marketing & offline ad spend change according to CMOs in the U.S. 2012-2024
  • Premium Statistic B2B marketing data spending and annual growth in the U.S. 2020-2025
  • Premium Statistic Change in new business opportunities for agencies in the U.S. 2020-2023

Mobile

5
  • Premium Statistic U.S. businesses mobile marketing budget share 2015-2024
  • Premium Statistic U.S. businesses mobile marketing budget share 2023, by sector
  • Premium Statistic Reasons for text marketing use in the U.S. 2023
  • Premium Statistic Mobile internet users in the United States 2020-2029
  • Basic Statistic Reach of most popular U.S. smartphone apps 2024

Social

7
  • Premium Statistic U.S. businesses social media marketing budget share 2015-2024
  • Premium Statistic Social media with highest ROAS in the U.S. & Canada 2023
  • Premium Statistic Influencer marketing spending worldwide and in the U.S. 2022-2023
  • Premium Forecast Most used social media platforms by type in the U.S. 2023
  • Premium Statistic Social media accounts users followed and bought from in the U.S. 2023, by generation
  • Premium Statistic Influencer marketing spend and social ad spend growth in the U.S. 2023
  • Premium Statistic Influencer marketing spend growth in the U.S. 2022-2023, by player type

Artificial intelligence

6
  • Premium Statistic Popularity of generative AI in marketing in the U.S. 2023
  • Premium Statistic Leading ways B2B marketers utilized AI in the U.S. 2024
  • Premium Statistic Top marketing benefits of AI usage in U.S. companies 2023
  • Premium Statistic Leading objectives of AI deployment according to marketers in the U.S. 2023
  • Premium Statistic Concerns about generative AI use among marketers in the U.S. 2023
  • Premium Statistic Top forms of regulation that should guide AI use in marketing in the U.S. 2023

Diversity, equity, and inclusion

5
  • Basic Statistic Employment change for ad, promotions, and marketing managers in the U.S. 2023-2033
  • Premium Statistic Salaries of digital marketing & MarTech executives in the U.S. 2023, by position
  • Basic Statistic Median annual wages of advertising, promotions, & marketing managers in the U.S. 2023
  • Basic Statistic Percentage of women among Fortune 500 CMOs in the U.S. 2021-2023
  • Basic Statistic Share of underrepresented ethnic groups among Fortune 500 CMOs in the U.S. 2021-2023

CMOs

4
  • Premium Statistic CEOs' assessment of their CMOs in the U.S. 2021-2023
  • Basic Statistic Average tenure of CMOs at the leading 100 advertisers in the U.S. 2004-2023
  • Premium Statistic Share of CEOs aware that CMOs had the C-suite's shortest tenure in the U.S. 2021-2023
  • Premium Statistic CEOs' opinion on CMOs with short tenures in the U.S. 2021-2023

Challenges

6
  • Premium Statistic Difficulty in obtaining new business for agencies in the U.S. 2020-2023
  • Premium Statistic Leading problems CEOs wanted marketing to help them solve in the U.S. 2023
  • Premium Statistic Leading challenges according to CMOs of for-profit companies in the U.S. 2023
  • Premium Statistic Top external challenges CMOs expected to face in Canada & the U.S. 2023
  • Premium Statistic Most challenging media transformations according to CMOs in Canada & the U.S. 2023
  • Premium Statistic Companies' top challenges in the next 12 months according to CMOs in the U.S. 2023
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FURTHER REPORTS

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