Online dating usage by brand in the UK 2024

We asked UK consumers about "Online dating usage by brand" and found that "Tinder" takes the top spot, while "HER" is at the other end of the ranking. Find this and more survey data on fee-based online dating usage by brand in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Online dating usage by brand in the UK as of September 2024

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Number of respondents

307 respondents

Age group

18-64 years

Special properties

respondents who booked online dating services online

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these online dating providers (website or app) have you used in the past 12 months (paid or unpaid)?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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