Drivers of online purchases in the U.S. 2023

Published by
Alexander Kunst,
Sep 19, 2024

58 percent of U.S. respondents answered our survey on "Drivers of online purchases" with "Direct delivery to my home" as their primary e-commerce purchase driver. The survey was conducted in 2023 among 1,045 consumers.
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Drivers of online purchases in the U.S. in 2023

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Number of respondents

1,045 respondents

Age group

18-80 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these do you consider good reasons to buy an item online?"

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Statistics on " Online shopping behavior in the United States "

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Overview

6

Offline versus online shopping

4

Online shopping behavior

8

AI perception

4

Holiday shopping habits

6

Further related statistics

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