Social network usage by brand in the U.S. 2024

Social network usage by brand in the U.S. as of September 2024

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Number of respondents

45,603 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Social media usage in the United States "

Other statistics that may interest you Social media usage in the United States

Overview

6

Benchmark

8

Usage

4

Facebook

6

Instagram

6

TikTok

8

Other major platforms

5

Social media brand profiles

8

Marketing

7

Opinions

7

Further related statistics

16
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