The statistic displays the results of a survey question asking whether shoppers from different age groups preferred to buy frozen food from big or local brands in 2018. The survey results show that as of 2018, the majority of respondents across all age groups preferred to purchase frozen food from big brands. The share of over 34 year olds who preferred to purchase big brands when it came to frozen food was highest, at close to 60 percent, while the share of 25 to 34 year olds who shared this preference in 2018 was lowest, at roughly 50 percent.
For frozen food products, do you preferably buy big brands/international brands or local/national brands?
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IRI. (October 22, 2018). For frozen food products, do you preferably buy big brands/international brands or local/national brands? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/994429/frozen-food-brand-preferences-in-the-netherlands-by-age/
IRI. "For frozen food products, do you preferably buy big brands/international brands or local/national brands?." Chart. October 22, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/994429/frozen-food-brand-preferences-in-the-netherlands-by-age/
IRI. (2018). For frozen food products, do you preferably buy big brands/international brands or local/national brands?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/994429/frozen-food-brand-preferences-in-the-netherlands-by-age/
IRI. "For Frozen Food Products, Do You Preferably Buy Big Brands/International Brands or Local/National Brands?." Statista, Statista Inc., 22 Oct 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/994429/frozen-food-brand-preferences-in-the-netherlands-by-age/
IRI, For frozen food products, do you preferably buy big brands/international brands or local/national brands? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/994429/frozen-food-brand-preferences-in-the-netherlands-by-age/ (last visited November 10, 2024)
For frozen food products, do you preferably buy big brands/international brands or local/national brands? [Graph], IRI, October 22, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/994429/frozen-food-brand-preferences-in-the-netherlands-by-age/
