The statistic shows the ownership rate of smart speaker devices among U.S. adults as of February 2018, by brand and income level. At that time, 27 percent of respondents whose annual income was higher than a hundred thousand U.S. dollars said that they owned an Amazon Echo device.
Smart speaker ownership rate in the United States as of February 2018, by brand and income level
The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
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Morning Consult. (February 9, 2018). Smart speaker ownership rate in the United States as of February 2018, by brand and income level [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/994323/united-states-virtual-digital-assistant-device-ownership-rate/
Morning Consult. "Smart speaker ownership rate in the United States as of February 2018, by brand and income level." Chart. February 9, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/994323/united-states-virtual-digital-assistant-device-ownership-rate/
Morning Consult. (2018). Smart speaker ownership rate in the United States as of February 2018, by brand and income level. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/994323/united-states-virtual-digital-assistant-device-ownership-rate/
Morning Consult. "Smart Speaker Ownership Rate in The United States as of February 2018, by Brand and Income Level." Statista, Statista Inc., 9 Feb 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/994323/united-states-virtual-digital-assistant-device-ownership-rate/
Morning Consult, Smart speaker ownership rate in the United States as of February 2018, by brand and income level Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/994323/united-states-virtual-digital-assistant-device-ownership-rate/ (last visited November 13, 2024)
Smart speaker ownership rate in the United States as of February 2018, by brand and income level [Graph], Morning Consult, February 9, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/994323/united-states-virtual-digital-assistant-device-ownership-rate/
