This statistic displays the results of a survey conducted in 2018 on challenges that companies in Sweden face, regarding online marketing and sales. The challenge that came first on the list, according to 49 percent of respondents was culture, processes and internal competence. Last on the list, according to five percent of respondents, was KPIs and goals.
What do you think is the biggest challenge for the company regarding online marketing and sales?
68 team leaders and 80 managers of Swedish companies with over 300 million SEK revenues
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "Vad tror du är företagets största utmaning när det gäller marknadsföring och försäljning online?"
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Kantar Sifo. (December 11, 2018). What do you think is the biggest challenge for the company regarding online marketing and sales? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/991292/challenges-for-companies-regarding-online-marketing-and-sales-in-sweden/
Kantar Sifo. "What do you think is the biggest challenge for the company regarding online marketing and sales?." Chart. December 11, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/991292/challenges-for-companies-regarding-online-marketing-and-sales-in-sweden/
Kantar Sifo. (2018). What do you think is the biggest challenge for the company regarding online marketing and sales?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/991292/challenges-for-companies-regarding-online-marketing-and-sales-in-sweden/
Kantar Sifo. "What Do You Think Is The Biggest Challenge for The Company regarding Online Marketing and Sales?." Statista, Statista Inc., 11 Dec 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/991292/challenges-for-companies-regarding-online-marketing-and-sales-in-sweden/
Kantar Sifo, What do you think is the biggest challenge for the company regarding online marketing and sales? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/991292/challenges-for-companies-regarding-online-marketing-and-sales-in-sweden/ (last visited November 10, 2024)
What do you think is the biggest challenge for the company regarding online marketing and sales? [Graph], Kantar Sifo, December 11, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/991292/challenges-for-companies-regarding-online-marketing-and-sales-in-sweden/
