This statistic displays the results of a survey conducted in 2018 on success of certain digital fields amongst companies in Sweden. The category which came first on the list as most successful, according to 59 percent of respondents was digital marketing among companies with formalized plan for digitalization. The category which came last on the list, according to nine percent of respondents was digital sales among companies without formalized plan.
How well do you think the company has succeeded in the following fields, compared to your competitors?
Characteristic
Companies with formalized plan for digitalization
Companies with no formalized plan for digitalization
68 team leaders and 80 managers of Swedish companies with over 300 million SEK revenues
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "Hur väl tycker du att er organisation lyckats med följande områden digitalt jämfört med era konkurrenter?"
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Kantar Sifo. (December 11, 2018). How well do you think the company has succeeded in the following fields, compared to your competitors? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/991262/success-of-digital-fields-amongst-companies-in-sweden/
Kantar Sifo. "How well do you think the company has succeeded in the following fields, compared to your competitors?." Chart. December 11, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/991262/success-of-digital-fields-amongst-companies-in-sweden/
Kantar Sifo. (2018). How well do you think the company has succeeded in the following fields, compared to your competitors?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/991262/success-of-digital-fields-amongst-companies-in-sweden/
Kantar Sifo. "How Well Do You Think The Company Has Succeeded in The following Fields, Compared to Your Competitors?." Statista, Statista Inc., 11 Dec 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/991262/success-of-digital-fields-amongst-companies-in-sweden/
Kantar Sifo, How well do you think the company has succeeded in the following fields, compared to your competitors? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/991262/success-of-digital-fields-amongst-companies-in-sweden/ (last visited November 13, 2024)
How well do you think the company has succeeded in the following fields, compared to your competitors? [Graph], Kantar Sifo, December 11, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/991262/success-of-digital-fields-amongst-companies-in-sweden/
