In 2021, search was the leading digital ad format in Sweden with a spending share of 56 percent. It was followed by social media with 16 percent and video with eight. Podcast advertising accounted for one percent of the total digital ad spend in the Scandinavian country.
Distribution of digital advertising spending in Sweden in 2020 and 2021, by format
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Göteborgs universitet. (March 15, 2023). Distribution of digital advertising spending in Sweden in 2020 and 2021, by format [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. "Distribution of digital advertising spending in Sweden in 2020 and 2021, by format." Chart. March 15, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. (2023). Distribution of digital advertising spending in Sweden in 2020 and 2021, by format. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. "Distribution of Digital Advertising Spending in Sweden in 2020 and 2021, by Format." Statista, Statista Inc., 15 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet, Distribution of digital advertising spending in Sweden in 2020 and 2021, by format Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/991110/distribution-internet-advertising-revenue-sweden-format/ (last visited September 20, 2024)
Distribution of digital advertising spending in Sweden in 2020 and 2021, by format [Graph], Göteborgs universitet, March 15, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/991110/distribution-internet-advertising-revenue-sweden-format/