Share of online shoppers who purchased in Sweden 2020, by category

Published by
L. Yltävä,
Jul 26, 2023
As of the second quarter in 2020, the product category which was most purchased online in Sweden, by 43 percent of online shoppers, was beauty and health. The category which came in last, bought by five percent of participants was kids' items

Share of online shoppers who purchased in Sweden in Q2 2020, by category

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Release date

September 2020

Region

Sweden

Survey time period

Q2 2020

Number of respondents

89,053 respondents

Age group

18-79 years

Special properties

Who have shopped online in the past 30 days

Method of interview

Questionnaires and telephone interviews

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Overview

5

Leading online stores

7

E-commerce adoption

8

Online shoppers

8

Mobile shopping

7

Further related statistics

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