Plans to increase online expenditure among consumers in China's Greater Bay Area 2018

Published by
Xin Ou,
Feb 27, 2024
This statistic shows the results of a survey about consumer expenditure plans in the coming year in the Greater Bay Area in China as of October 2018. During the survey period, around 52 percent of respondents in the Greater Bay Area cities said they planned to increase their online spending in the coming year to the level where the online expenditure will be higher than their offline spending.

Plans to increase online spending compared to offline/traditional spending in the coming year in China's Greater Bay Area as of October 2018

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Release date

November 2018

Region

China, Hong Kong

Survey time period

October 22-25, 2018

Number of respondents

1,400 consumers

Special properties

accross ten cities in the Greater Bay Area

Supplementary notes

Survey question:
Will you increase online spending compared to offline/traditional spending in the coming year?

The Greater Bay Area is Chinese's government's scheme linking the cities of Hong Kong, Macau, Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Dongguan, Huizhou, Jiangmen and Zhaoqing into an integrated economic and business hub.
In this survey, the Greater Bay Area figures include Hong Kong and the nine mainland China cities listed above. Data for Macau consumers is not available due to insufficient sample size.
100 consumers were surveyed in each of nine cities in mainland China and 500 consumers in Hong Kong.

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