This statistic presents the most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions. According to the findings, American snowboarder Shaun White had the highest recorded number of interactions across all social media platforms during the Winter Olympics, with a total of 11.8 million interactions. In second place was the American figure skater Maia Shibutani who had a total of 7.03 million total interactions across social media platforms.
Most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions
(in millions)
Source tracked 2,919 athletes, 217 organizations, and 95 partners. Performance of individual social posts was measured from the original links.
Source tracked activity across Facebook, Instagram, Twitter and YouTube.
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SportsPro. (March 27, 2018). Most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions (in millions) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/986682/most-popular-athletes-social-media-winter-olympics-worldwide/
SportsPro. "Most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions (in millions)." Chart. March 27, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/986682/most-popular-athletes-social-media-winter-olympics-worldwide/
SportsPro. (2018). Most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions (in millions). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/986682/most-popular-athletes-social-media-winter-olympics-worldwide/
SportsPro. "Most Popular Athletes on Social Media during The Winter Olympics in Pyeongchang 2018, by Total Number of Interactions (in Millions)." Statista, Statista Inc., 27 Mar 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/986682/most-popular-athletes-social-media-winter-olympics-worldwide/
SportsPro, Most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions (in millions) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/986682/most-popular-athletes-social-media-winter-olympics-worldwide/ (last visited November 10, 2024)
Most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions (in millions) [Graph], SportsPro, March 27, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/986682/most-popular-athletes-social-media-winter-olympics-worldwide/
